2021
DOI: 10.32535/ijthap.v4i2.1054
|View full text |Cite
|
Sign up to set email alerts
|

Impact of Covid-19 on Business Performance: A Case Study of Starbucks

Abstract: The purpose of this study is to determine the impact of Covid-19 on business performance of Starbucks. Plenty research of the impact of Covid-19 on the world economy has been done, but this research will focus more on the food and beverage industry, especially one of the famous brands called Starbucks. Qualitative and quantitative research methods such as online research and questionnaires were carried out to ensure the evaluation of the research is fresh, valid and reliable. It is assumed that the impact of C… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
4
1

Citation Types

0
5
0

Year Published

2022
2022
2023
2023

Publication Types

Select...
4
1
1

Relationship

0
6

Authors

Journals

citations
Cited by 6 publications
(5 citation statements)
references
References 13 publications
(13 reference statements)
0
5
0
Order By: Relevance
“…People all quarantined at home, and seldomly had the chance to go outside and have a cup of coffee. Even Starbucks provides the delivery service, most of people are not willing to choose this way [9]. What is more, the whole operating costs didn't decrease because of the pandemic, instead, its proportion gets higher, the reason would be the higher costs of purchase and labor since everything's prices got higher in 2020.…”
Section: Common-size Analysismentioning
confidence: 99%
“…People all quarantined at home, and seldomly had the chance to go outside and have a cup of coffee. Even Starbucks provides the delivery service, most of people are not willing to choose this way [9]. What is more, the whole operating costs didn't decrease because of the pandemic, instead, its proportion gets higher, the reason would be the higher costs of purchase and labor since everything's prices got higher in 2020.…”
Section: Common-size Analysismentioning
confidence: 99%
“…Many people like drinking coffee every day, making the coffee industry one of the market's most important segments among those for food and beverages [1]. With the increasing material and cultural needs of people, coffee has gradually become a mainstream drink.…”
Section: Introductionmentioning
confidence: 99%
“…In terms of the previous research related to the companies, they typically only investigated the problem more about the sales of one particular product, but less about the analysis of comprehensive financial performance, and future development in the post-pandemic era. For example, one article focusses on the analysis of the effect of Covid-19 on the largest coffeehouse---Starbucks [2]. In this article, it compared Starbucks' revenue performance and selling situation in the epidemic period with its performance in the last decade, to indicate Starbucks' depression in the pandemic period.…”
Section: Introductionmentioning
confidence: 99%