Abstract:Flourishing online retailing has spawned the agency selling channel, which motivates suppliers to choose among traditional reselling (R), agency selling (A), and hybrid channel strategies (H). In this paper, considering a supplier and a retail platform facing strategic consumers, we develop a Stackelberg game to examine the equilibrium pricing under three channel strategies and further analyze the impact of consumer strategic behavior on the supplier’s channel selection. Results indicate that consumer strategi… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.