Impact of consumer information acquisition confidence, social outcome confidence on information search and sharing

Zubair, Ahsan; Shabbir, Rizwan; Abro, Muhammad Azeem; Mahmood, Mahmood A. Husain

doi:10.1108/bl-05-2019-0085

Cited by 11 publications

(14 citation statements)

References 75 publications

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“…As a result, consumers of high subjective knowledge tend to search and share more information because this information signifies the level of consumer confidence (Park and Lessing, 1981). Therefore, these findings align with studies of Zubair et al (2019); Utkarsh et al (2018) and Bearden et al (2001).…”

Section: Discussionsupporting

confidence: 88%

“…Still, the information sharing behavior and its relationship with subjective knowledge are not much highlighted by studies (Yuan et al, 2016). Zubair et al (2019) highlighted that there is a significant relationship between social outcome confidence and subjective knowledge. Moreover, subjective knowledge positively influences the information searching and sharing intention.…”

Section: Literature Reviewmentioning

confidence: 99%

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The effect of consumer self-confidence on information search and share intention

Jamil

Hussain

Gul

et al. 2021

IDD

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Purpose The knowledge about a specific product develops self-confidence among consumers and facilitates them to share and search for information. This study aims to highlight the effects of consumer’s self-esteem on search and share intentions of information. Furthermore, this relationship was analyzed through the mediation of subjective knowledge (SK). Design/methodology/approach The data were collected from 1,136 Chinese respondents having a perception of purchasing cellphones. To analyze the data, check its normality and validity, analysis of moment structures (AMOS) was used. However, to inspect the relationship of study variables, “structural equation modeling” and Hayes and Preacher’s (2014) model were used to mediate the analysis. Findings The study results revealed that consumer’s self-confidence (information acquisition confidence, persuasive knowledge confidence, personal outcome decision-making and market interface confidence) affect the information search and share the intention of consumers. Additionally, the presence of SK significantly and positively mediates this relationship. Originality/value This study intends to investigate the role of all practical aspects of consumer’s self-confidence in searching and sharing information by mediating the role of SK. Moreover, it used all the possible and useful dimensions, which were ignored by previous studies.

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Section: Discussionsupporting

confidence: 88%

Section: Literature Reviewmentioning

confidence: 99%

The effect of consumer self-confidence on information search and share intention

Jamil

Hussain

Gul

et al. 2021

IDD

Self Cite

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“…This research has mainly focused on investigating the impact of knowledge sources on frugal innovation. Future studies can use information credibility, environmental dynamism or environmental capabilities as moderating variables (Zubair et al, 2019;Erkan and Evans, 2016).…”

Section: Limitations and Future Recommendationsmentioning

confidence: 99%

The role of internal and external sources of knowledge on frugal innovation: moderating role of innovation capabilities

AlMulhim‎

2021

IJIS

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Purpose This study aims to analyze the effect of external and internal sources of knowledge on frugal innovation. Moreover, it investigated how this relationship is weakened/strengthened by the moderation of innovation capabilities. Design/methodology/approach This empirical study’s data were taken from 288 small and medium enterprises (SMEs) by using a questionnaire survey. To analyze this data, analysis of a moment structures software was used. Structural equation modeling was conducted to test the hypothesis and the slope test investigated moderation. Findings The study results showed the significant effect of internal and external sources of knowledge on frugal innovation. Moreover, the results highlighted that the moderating role of innovation capabilities strengthens this relationship. Research limitations/implications The SMEs of “Saudi Arabia” were considered for this study. Among these, this paper only focused on enterprises owned by Saudi citizens. Moreover, the data were collected from 288 SMEs. Therefore, future studies can be conducted from any other country with larger sample size. This study has used moderation of innovation capabilities and future studies can use information credibility as a moderating variable. Originality/value Previously, many studies have highlighted the importance of knowledge for innovation, but the effects of knowledge sources from the perspective of SMEs and emerging markets remain unexplained. Very limited studies have explored the relation of knowledge sources with frugal innovation. This study first examines the moderating role of innovation capabilities between “internal and external knowledge sources” and frugal innovation. Moreover, this research reveals the SMEs of Saudi Arabia and its sector of frugal products.

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“…It is believed that the social environment provides a clue to a person in constructing or interpreting events and situations. Zubair et al (2019) found the positive influence of social outcome toward the individual's subjective knowledge and behavior intention. Particularly in mobile users, it is stated, "mobile users are often in social situations and it influences their perceived usefulness and perceived ease of use when they find other societal group members using mobile application" (Sathye et al, 2016, p. 3).…”

Section: Literature Reviewmentioning

confidence: 90%

Mobile payment adoption process: a serial of multiple mediation and moderation analysis

Oentoro

2021

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Purpose Global digital payment transactions increase continuously. Due to the inconsistencies that occurred across the research findings, past researchers have called for further investigation to verify and empirically test the mobile payment acceptance model. The purpose of this paper is to develop an integrative model that is derived from the multiple technology acceptance models (TAM)’s a theoretical framework and past literature to understand how consumers decided to adopt mobile payment. By simultaneously testing mechanisms, namely, ease of use, usefulness and risk, the current study will be able to advance scholarly knowledge of the underlying consumer’s attitude and behavior that link social influence to intention to use. Design/methodology/approach A total of 370 valid responses were collected using self-administered questionnaires distributed via online platforms, a representative for Thai consumers. An ordinary least square regression and bootstrap analyzes were conducted through PROCESS Macro to analyze the moderated serial-multiple mediation model in the consecutive inducing of social influence, perceived ease of use, perceived usefulness and perceived risk toward the consumer’s intention to use mobile payment. Findings Within the context of consumers evaluating a mobile payment, statistics significant were found for the hypothesized direct and indirect effects of perceived ease of use and perceived usefulness on an intention to use. The results showed that Thai consumers’ intention to use mobile payment was significantly affected by their attitudes in terms of usefulness and the less complication in using the applications. It is confirmed that social influence indirectly affects intention to use via the increase of perceived ease of use and perceived usefulness. The study also found a significant interaction between perceived risk and perceived usefulness toward intention to use. Practical implications It is recommended to service providers to continue improving the user-friendliness, navigation, integrity and furnish the system with more value-added activities within the mobile payment application. It is also essential for the company to deliver tutorials and clear and easy-to-follow instructions to customers. At the same time, the marketer should develop marketing strategies to promote the usefulness and simplicity of using the applications to the consumers. When consumers experienced the easiness and usefulness of the applications, these could overcome the resistance feeling to use due to the concern on any potential risk. Originality/value The study contributes to the existing body of knowledge on consumer usage behavior and TAM by integrating all important variables and developed a parsimony framework to explain consumers’ usage adoption on mobile payment. Moreover, the current study was the very first that proposed and tested a serial of multiple mediations of perceived ease of use and perceived usefulness, moderated by perceived risk, in the relationship between social influence and consumers’ intention to use mobile payment and discovered a moderating role of perceived risk toward the relationship between perceived usefulness and mobile payment usage intention.

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Impact of consumer information acquisition confidence, social outcome confidence on information search and sharing

Cited by 11 publications

References 75 publications

The effect of consumer self-confidence on information search and share intention

The effect of consumer self-confidence on information search and share intention

The role of internal and external sources of knowledge on frugal innovation: moderating role of innovation capabilities

Mobile payment adoption process: a serial of multiple mediation and moderation analysis

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