Impact of Consumer Centric Marketing Mix Elements on Consumer Buying Behavior : An Empirical Investigation in Context of FMCG Industry of Pakistan

Ali, Muhammad Asghar; Ilyas, Muhammad; Rehman, Chaudhary Abdul

doi:10.12816/0019028

Cited by 6 publications

(9 citation statements)

References 18 publications

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“…From this description it can be concluded that customer purchasing decisions can occur if marketers are able to understand the needs and desires of customers for a product, so that with this suitability marketers are able to create customer purchasing decisions. The results of research from Mustika and Andari (2015), Ali, Ilyas and Rechman (2016), Riaatmaja (2018), Putra, Hidayati and Wahyuni (2019), Hutahuruk (2020) state that customer value has a positive and significant effect on purchasing decisions, so it can be assumed the research hypothesis: H1: Customer value has a significant effect on purchasing decisions…”

Section: Formulation Of the Problemmentioning

confidence: 99%

“…The meaning of the convenience that is able to be created by the customer can be an attraction for customers to want to decide to buy what is marketed by marketers. The results of research from Soemarno, Soesanto and Sufian (2016), Ali, Ilyas and Rechman (2016), Riaatmaja (2018), Hutahuruk (2020) state that convenience has a positive and significant effect on purchasing decisions, so it can be assumed the research hypothesis: H3: Convenience has a significant effect on purchasing decisions…”

Section: The Effect Of Cost To Customer On Purchase Decisionmentioning

confidence: 99%

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Purchasing Decisions Through the 4C Marketing Mix (To Customers of The Gade Coffee & Gold Bogor)

Muttaqin¹,

Hadi²,

Hayati³

2022

mjb

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This research purposes to determine the effect of the 4C marketing mix on the purchasing decisions of the customers of The Gade Coffee & Gold Bogor. This research uses a quantitative approach with research data collection through questionnaires. The population in this research were all customers of The Gade Coffee & Gold Bogor and the sample used was 150 respondents with accidental sampling technique. The results showed that partially customer value, cost to customer, convenience and communication had a positive and significant effect on purchasing decisions. Meanwhile, simultaneously, the 4C marketing mix has a positive and significant effect on purchasing decisions

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Section: Formulation Of the Problemmentioning

confidence: 99%

Section: The Effect Of Cost To Customer On Purchase Decisionmentioning

confidence: 99%

Purchasing Decisions Through the 4C Marketing Mix (To Customers of The Gade Coffee & Gold Bogor)

Muttaqin¹,

Hadi²,

Hayati³

2022

mjb

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“…The marketing expert defines the marketing mix as expressed by Kevin (2015, p.487): "Marketing mix is the set of controllable marketing variables that the firm blends to produce the response", Ali (2016) states that: "In essence marketing mix are variables that the organization controls to influence its customers in order to Achieve its own objective".…”

Section: B Marketing MIX Strategymentioning

confidence: 99%

THE MARKETING STRATEGIES & IMPROVED OPTIMIZATION OF COMPETENCE OF ENTREPRENEURSHIP: SURVEY OF SMALL AND MEDIUM BUSINESS IN INDONESIA CERAMIC ICONIC PRODUCTS

Oktini

2019

JSISCH

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This study was conducted to determine the effect of market strategy, marketing mix strategy and entrepreneurial competencies to competitive advantage of marketing and its implications on the performance of ceramic iconic product marketing in West Java. The total sample of 220 respondents, the owners of small and medium-scale ceramic enterprises in West Java. The sampling method used power analysis techniques. Data collected through observation, interviews and surveys using questionnaires instrument closed and open. The analytical method used is Structural Equation Model. The results found that the influence of the entire independent variables significantly influence the intervening variable, and the effect of intervening variables significantly influence the independent variable. The amount of direct influence on competitive advantage strategy marketing market by 3.8%, the magnitude of the direct influence of marketing mix strategy on competitive advantage of marketing at 11.5%, the magnitude of the direct influence of entrepreneurial competencies to competitive advantage of marketing by 15.6%. The magnitude of the direct effect of the competitive advantage of marketing to marketing performance by 9.1%. Sequentially important variable is the competence of entrepreneurship, marketing mix strategy, market strategy, marketing competitive advantage. Marketing competitive advantage is influenced by market strategy, marketing mix strategy and entrepreneurial competence by 65%, while the remaining 35% are influenced by other factors (ceteris paribus). To 5 hypothesis proposed in this study were all found

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“…Furthermore, human capital is needed to carry out marketing and coordination functions, considering tourism is an intensive labor. Finally, to carry out all of these functions, a budget or funding is needed which is called a financial function [11][12][13][14][15][16].…”

Section: Introductionmentioning

confidence: 99%

Integrating Agro-tourism and Trekking for Accelerated Yielding of Pelaga Rural Tourism Development

Astuti¹,

Ginaya²,

Bagiastuti³

et al. 2019

Proceedings of the International Conference on Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)

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The development of a tourism destination must focus on the most potential selected markets that will be beneficial. Choosing a market is not only choosing customers, but also having to choose which markets to enter or in other words the arena of competition which allows for excellence. On the other hand, to provide fixed tourism components such as attractions, access and facilities, requires a high investment cost, while the rate of return on investment is slow yielding. Therefore this research was conducted to determine the advantage value of the Pelaga Agro-tourism and the trekking route that can create, convey and communicate destination offers for the customer value as an endeavor to accelerate yielding of investment level. The data was collected through observation, in-depth interviews, and literature studies. While, analysis of the data was descriptive qualitative using a case study method and inductive paradigm to clearly explain the findings based on the formulated problems. The theories used to undertake the study are hermeneutics and phenomenology. The result of the study revealed that the tourism potential of Pelaga agro-tourism and the trekking route are able to give customer value due to its sustainable competitive advantage. As a result, the customers decide to visit Pelaga tourism village because of their satisfaction for the agro-tourism and adventure special interest and they will pass this tourism experience and recommend this destination to others as positive word of mouth. Therefore, it is suggested that the responding customer must be maintained to be loyal by satisfying the customer through improving the quality of service. The concept of customer loyalty is very important in maintaining good relationships with customers, because loyal customers are very profiTable for Pelaga tourism village as a tourist destination.

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Impact of Consumer Centric Marketing Mix Elements on Consumer Buying Behavior : An Empirical Investigation in Context of FMCG Industry of Pakistan

Cited by 6 publications

References 18 publications

Purchasing Decisions Through the 4C Marketing Mix (To Customers of The Gade Coffee & Gold Bogor)

Purchasing Decisions Through the 4C Marketing Mix (To Customers of The Gade Coffee & Gold Bogor)

THE MARKETING STRATEGIES & IMPROVED OPTIMIZATION OF COMPETENCE OF ENTREPRENEURSHIP: SURVEY OF SMALL AND MEDIUM BUSINESS IN INDONESIA CERAMIC ICONIC PRODUCTS

Integrating Agro-tourism and Trekking for Accelerated Yielding of Pelaga Rural Tourism Development

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Impact of Consumer Centric Marketing Mix Elements on Consumer Buying Behavior : An Empirical Investigation in Context of FMCG Industry of Pakistan

Cited by 6 publications

References 18 publications

Purchasing Decisions Through the 4C ​​Marketing Mix (To Customers of The Gade Coffee & Gold Bogor)

Purchasing Decisions Through the 4C ​​Marketing Mix (To Customers of The Gade Coffee & Gold Bogor)

THE MARKETING STRATEGIES & IMPROVED OPTIMIZATION OF COMPETENCE OF ENTREPRENEURSHIP: SURVEY OF SMALL AND MEDIUM BUSINESS IN INDONESIA CERAMIC ICONIC PRODUCTS

Integrating Agro-tourism and Trekking for Accelerated Yielding of Pelaga Rural Tourism Development

Contact Info

Product

Resources

About

Purchasing Decisions Through the 4C Marketing Mix (To Customers of The Gade Coffee & Gold Bogor)

Purchasing Decisions Through the 4C Marketing Mix (To Customers of The Gade Coffee & Gold Bogor)