Abstract:Studies of contextual choice typically use three option choice sets to evaluate how preference relations depend on the values of a third decoy option. However, often real‐world decisions are made using choice sets with many more than three alternatives, such as in online shopping. Three experiments tested for attraction and compromise decoy effects in choice sets that varied the number and ordering of alternatives using a within‐subjects preferential choice grocery shopping task. In Experiment 1, attraction an… Show more
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