Impact of change in consumer behaviour and need prioritisation on retail industry in Rajasthan during COVID-19 pandemic

Goswami, Shubham; Chouhan, Vineet

doi:10.1016/j.matpr.2020.12.073

Cited by 34 publications

(33 citation statements)

References 21 publications

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“…Therefore, it is crucial for businesses to understand the behavior change of their customers as the irst step in planning to get out of the crisis. It is important for the business to measure consumer behavior in order to increase its growth and market share Goswami and Chouhan (2021). It is possible to say that businesses that are aware of this situation and are prepared for this situation by showing us that there will be permanent changes in consumer behavior and some aspects of marketing responses due to the Covid-19 pandemic will emerge stronger from the epidemic Shaikh (2020).…”

Section: Discussionmentioning

confidence: 99%

“…The Covid-19 crises have serious effects on people's purchasing behavior and consumption patterns, as well as their well-being. Consumers show changes in attitudes and behaviors by showing a basic reaction against their freedom due to threats exhibiting psychological processes Goswami and Chouhan (2021). Depending on these psychological processes, in a previous study on SARS, it was stated that the psychological effects of SARS, combined with travel restrictions, reduced travel behavior Wilder-Smith (2006).…”

Section: Literature Research On the Effect Of The Covid-19 Process On Consumer Behaviormentioning

confidence: 99%

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Consumpti̇on, Consumer Behavi̇or and New Habi̇ts Acqui̇red by Consumers as a Result of Covid-19 Measures

Durmaz

Dağ²

2021

Int. J. Res. Granthaalayah

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The aim of this article is to address the changes in consumer behavior due to the political, legal and economic factors caused by the COVID-19 process by reviewing the literature. It was not expected that this epidemic, which first appeared in Wuhan, China, would make such radical changes in the world's living conditions and bring heavy consequences. For this reason, it has been started to investigate what kind of changes this epidemic will create in consumer behavior and whether these changes will be permanent. Consumer behavior knowledge is an important factor in the success of businesses. Knowing how the consumer behaves and what factors affect him enables businesses to manage their marketing mix, branding and communication with customers more effectively. Consumer buying behavior shows a complex trend and can change. The current financial downturn has a huge impact on the economic and social aspects of consumers around the world. Therefore, by emphasizing the fundamental changes in consumer purchasing behavior, this article provides some important information for the immediate decision-making and management of businesses in times of crisis and the transformation of consumers in the face of the epidemic.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Research On the Effect Of The Covid-19 Process On Consumer Behaviormentioning

confidence: 99%

Consumpti̇on, Consumer Behavi̇or and New Habi̇ts Acqui̇red by Consumers as a Result of Covid-19 Measures

Durmaz

Dağ²

2021

Int. J. Res. Granthaalayah

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“…-Marketing factors (e.g., product design, price, promotion, packaging, positioning, and distribution) [38]; -Personality characteristics (such as age, gender, education, and income) [39]; -Psychological drivers (purchase motives, product perception, and attitude to the product) [40]; -Situational framework (the physical environment at the time of purchase, the environment, and the time factor) [41]; -Social determinants (social status, reference groups, and family) [42]; -Cultural factors (religion, social class) [43]; -Intergenerational behavior [44].…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Ślusarczyk

Hajizada

et al. 2021

JTAER

199

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With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic. The research methodology was based on the transformation of Cattell’s questionnaire and the implementation of correlation analysis. To determine the predisposition of online consumer behavior at the time of making a purchase decision, this study used the questionnaire method. The survey was conducted among online shoppers in the top 10 countries in terms of e-commerce market growth. The scientific contribution is the proposed methodological toolkit to assess the purchasing behavior of online consumers, which identifies the most influential factors in their purchasing behavior and provides an opportunity to assess the dynamics of their activity during the study period, to identify key trends and determine changes in their behavior. The research revealed what changes in online consumer buying behavior are typical in the COVID-19 pandemic. The impact of consumer awareness and experience has increased. Online consumers have become more experienced, which has influenced the activity of their buying behavior. This study proved the shifting influence of online consumer purchasing behavior factors during the pandemic. The increasing importance of the speed of decision making by consumers when purchasing goods and services online was determined.

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“…Sejauh ini studi tentang perilaku konsumsi cenderung melihat perubahan perilaku konsumsi masyarakat selama pandemi yang dipengaruhi oleh kesadaran masyarakat akan bahaya Covid-19 dan skala prioritas konsumsi selama krisis (Goswami & Chouhan, 2021). Namun, penelitian yang mengkaji tentang perilaku konsumsi yang membandingkan antara sebelum dan saat pandemi terjadi, sejauh kajian yang peneliti lakukan, belum ditemukan adanya penelitian yang membahas hal tersebut secara mendalam.…”

Section: Pendahuluanunclassified

Perilaku Konsumsi Sebelum dan Selama Pandemi Covid-19 di Indonesia: Studi Perbandingan

Herianto

Lala

Nurpasila

2021

JIEFeS

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This study aimed to compare consumption behavior before and during the pandemic, also to analyze the health and sharia aspects of food or products consumed. This paper is based on the population in the study with a sample of 100 people, using judgment sampling with the Slovin formula. Data were collected by distributing online questionnaire. This type of research is cross sectional study using descriptive quantitative analysis method. The results showed that the people's consumption behavior before and during the pandemic experienced changes by looking at the 13 indicators in the questionnaire with an average change of over 50 percent. This changing condition is believed to have occurred due to one of the impacts of the government's recommendation to avoid crowds by implementing the PSBB policy. Correspondingly, the change in consumption behavior during a pandemic, as found in this study, lies in the uncertainty of the country's economic situation due to the pandemic. This paper suggests the need to expand the scope of the research area and add data sources to allow understanding of the impact of a pandemic on changes in people's consumption behavior in a deep and comprehensive manner.AbstrakPenelitian ini bertujuan untuk membandingkan perilaku konsumsi sebelum dan selama pandemi serta menganalisis aspek kesehatan dan kesyariahan dari makanan atau produk yang dikonsumsi. Tulisan ini didasarkan pada populasi dalam penelitian dengan sampel 100 orang, menggunakan jenis sampel judgment sampling dengan menggunakan rumus slovin. Data dikumpulkan dengan penyebaran kuesioner secara online. Jenis penelitian cross sectional study menggunakan metode analisis kuantitatif deskriptif. Hasil penelitian menunjukkan bahwa perilaku konsumsi masyarakat sebelum dan selama pandemi mengalami perubahan dengan melihat dari 13 indikator yang ada dalam kuesioner dengan rata-rata perubahan mengalami peningkatan di atas 50 persen. Kondisi perubahan tersebut diyakini terjadi karena salah satu dampak adanya anjuran pemerintah untuk menghindari kerumunan dengan menerapkan kebijakan PSBB. Sejalan dengan itu, perubahan perilaku konsumsi selama pandemi, sebagaimana ditemukan pada studi ini, terletak pada ketidakpastian situasi ekonomi negara akibat pandemi. Tulisan ini menyarankan perlunya perluasan cakupan wilayah penelitian dan penambahan sumber data untuk memungkinkan dipahaminya dampak pandemi pada perubahan perilaku konsumsi masyarakat secara mendalam dan komprehensif.

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Impact of change in consumer behaviour and need prioritisation on retail industry in Rajasthan during COVID-19 pandemic

Cited by 34 publications

References 21 publications

Consumpti̇on, Consumer Behavi̇or and New Habi̇ts Acqui̇red by Consumers as a Result of Covid-19 Measures

Consumpti̇on, Consumer Behavi̇or and New Habi̇ts Acqui̇red by Consumers as a Result of Covid-19 Measures

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Perilaku Konsumsi Sebelum dan Selama Pandemi Covid-19 di Indonesia: Studi Perbandingan

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