Impact of B2C E-Commerce on Small Retailers in Thailand: An Investigation Into Profitability, Operating Efficiency, and Employment Generation

John, Varughese Kizhakkacharuvil; Vikitset, Nithiphong

doi:10.2139/ssrn.3309472

Cited by 3 publications

(3 citation statements)

References 18 publications

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“…Electronic commerce (e-commerce) is the most visible example of how information and communication technologies (ICTs) have transformed businesses and contributed to economic growth [15,[28][29][30][31]. E-commerce involves the trading of goods and services through the Web [32].…”

Section: Implementation Of E-commercementioning

confidence: 99%

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The Business Digitalization Process in SMEs from the Implementation of e-Commerce: An Empirical Analysis

Santos-Jaén,

Gimeno-Arias,

León-Gómez

et al. 2023

JTAER

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The main objective of this research is to carry out a comprehensive analysis of how e-commerce affects the performance of small and medium-sized enterprises (SMEs) in Mexico. This study will pay special attention to the role of business digitalization and the optimization of operational processes in this context. Our research involved creating a partial least squares structural equation model (PLS-SEM) to examine our hypotheses. According to our research, incorporating e-commerce, digitalizing business processes, and improving operational efficiency significantly contribute to corporate performance. Our results show direct effects that, together with indirect effects of business digitalization and operational efficiency, enhance the positive influence of online commerce. This research fills a gap in the literature by investigating the relationship between e-commerce, business digitalization, operational efficiency, and business performance. It provides essential insights into the direct impact of e-commerce on corporate performance and the indirect impact through the mediation of business digitalization and operational efficiency. The results show significant implications for business managers, as the findings can help them to invest in technologies that foster e-commerce, which, by improving business digitalization and operational efficiency, will result in better corporate performance and the ability to adapt to today’s turbulent environment.

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Section: Implementation Of E-commercementioning

confidence: 99%

“…The operational efficiency is defined as "operating cost efficiency, which in turn relates to operating expenses of the business, like salary, rent, advertising, and other expenses. It has been generally accepted that the lower the operating expenses on sales volume, the better the operating cost efficiency" [31].…”

Section: Operational Efficiencymentioning

confidence: 99%

The Business Digitalization Process in SMEs from the Implementation of e-Commerce: An Empirical Analysis

Santos-Jaén,

Gimeno-Arias,

León-Gómez

et al. 2023

JTAER

View full text Add to dashboard Cite

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“…Likewise, electronic businesses also positively affect organizational performance (Sahu, 2016;Ajao, Oyebisi, and Aderemi, 2019). Additionally, it is claimed that the usage of e-commerce has a significant and positive influence on firm performance, which includes better sales, increased efficiency, productivity, and improved coordination and collaboration (as opposed to traditional methods) (Kraemer, Gibbs, and Dedrick, 2005;John and Vikitset, 2019). On the other hand, there is no relation between communication, technology, and performance (DeStefano et al, 2018).…”

Section: Use Of E-commerce Relationship With Firm Performancementioning

confidence: 99%

Environmental and technological factor diffusion with innovation and firm performance: Empirical evidence from manufacturing SMEs

Akbar

Hussain²,

Shahzad³

et al. 2022

Front. Environ. Sci.

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The adoption of e-commerce is essential in today’s dynamic business environment to optimize the overall firm performance of manufacturing SMEs. This research investigates the influence of environmental and technological factors to promote e-commerce adoption and subsequent firm performance in manufacturing SMEs. Technology usage for sustainable production is becoming a global phenomenon, though it seems less prevalent in emerging economies. Fewer studies address technology adoption issues to enhance corporate performance in Pakistani manufacturing SMEs. The present study adopted a resource-based view with the diffusion of innovation theory to formulate a research framework. We chose a stratified proportionate random sampling method to collect data by selecting four heterogeneous strata. Out of 800 distributed questionnaires, 368 top- and middle-level managers of textile, leather, sports, and surgical SMEs of Pakistan returned the questionnaire. This study employed PLS-SEM for empirical analysis. The results showed that both the technological factors’ relative advantage and technology readiness have a significant positive relationship with the use of e-commerce. However, environmental factors, i.e., competitive pressure, have an insignificant effect on e-commerce usage. Nevertheless, the government support has a significant positive effect on e-commerce usage in SMEs. Overall, e-commerce adoption depicts a positive association with firm performance.

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Competition and operating efficiency of manufacturing companies in E-commerce environment: empirical evidence from Chinese garment companies

Tang

2022

Applied Economics

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Impact of B2C E-Commerce on Small Retailers in Thailand: An Investigation Into Profitability, Operating Efficiency, and Employment Generation

Cited by 3 publications

References 18 publications

The Business Digitalization Process in SMEs from the Implementation of e-Commerce: An Empirical Analysis

The Business Digitalization Process in SMEs from the Implementation of e-Commerce: An Empirical Analysis

Environmental and technological factor diffusion with innovation and firm performance: Empirical evidence from manufacturing SMEs

Competition and operating efficiency of manufacturing companies in E-commerce environment: empirical evidence from Chinese garment companies

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