Impact of artificial intelligence-enabled service quality on user consumption value and continuous intention to use mobile fitness applications: Evidence from China
Jung-Chieh Lee,
Zitong Gao,
Liangnan Xiong
Abstract:Artificial intelligence (AI) has been applied to mobile fitness applications (MFAs) to improve users’ continuance usage intention. Most of the literature has considered the adoption factors of MFA but has ignored the impact of AI effectiveness. To address this research gap, we develop a research model by integrating AI service quality and the theory of consumption value (TCV) to explore users’ continuance intention. Using a survey approach, a total of 416 valid questionnaires were collected in China, and the m… Show more
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