Impact of apps aesthetics on revisit intentions of food delivery apps: The mediating role of pleasure and arousal

Kumar, Sushant; Jain, Aarushi; Hsieh, Jung-Kuei

doi:10.1016/j.jretconser.2021.102686

Cited by 91 publications

(82 citation statements)

References 65 publications

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“…H3 is valid, indicating that consumers' perceived playfulness would positively affect their attitude towards AR virtual shoe-try-on functions. In product design and marketing, aesthetics play an important role [84], as evidenced by the APP product interface [57], the process experience, visual aesthetics [85], colors, etc. It is likely that consumers will perceive a higher degree of aesthetics if the above aspects are more prominent, reflecting that they will have a positive attitude and intent.…”

Section: Discussionmentioning

confidence: 99%

“…Therefore, it is necessary to consider competitiveness from the perspective of attracting and retaining consumers. Kumar et al have proposed that it is possible to increase the appeal of APP from an aesthetic perspective [57]; aesthetics play a crucial role in online shopping as well [58]. Consumers will be more likely to be attracted to a mobile application if its interface, process, color, and experience are more aesthetic [59].…”

Section: Intrinsic Valuementioning

confidence: 99%

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The Impact of Perceived Interactivity and Intrinsic Value on Users’ Continuance Intention in Using Mobile Augmented Reality Virtual Shoe-Try-On Function

Jiang

Sun

Yang

et al. 2021

Systems

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In response to the rapid growth of mobile Internet, online retailers have created better shopping experiences through new technologies. These shopping experiences are the product of the new interaction methods created by new technologies and the intrinsic value of these technologies. To achieve a better understanding of how new technologies improve consumers’ intention to use them continuously, this study established a theoretical model of how consumers’ perceived interactivity affects intrinsic value, which then affects attitudes, and ultimately contributes to the theoretical model. Within the perceived interactivity construct, there is perceived control, personalization and responsiveness, and as part of the intrinsic value construct there is playfulness and aesthetics. The results demonstrate that intrinsic value and perceived interactivity play important roles in predicting consumers’ attitudes and continuance intention to use new technologies applied to mobile e-commerce, but do not include perceived control in perceived interactivity. To highlight the results of this study, relevant enterprises or practitioners may use the findings to design or improve the features of existing mobile apps to provide better services and experiences to consumers based on their internal perceptions.

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Section: Discussionmentioning

confidence: 99%

Section: Intrinsic Valuementioning

confidence: 99%

The Impact of Perceived Interactivity and Intrinsic Value on Users’ Continuance Intention in Using Mobile Augmented Reality Virtual Shoe-Try-On Function

Jiang

Sun

Yang

et al. 2021

Systems

View full text Add to dashboard Cite

show abstract

“…Furthermore, the “response” can appear as approach/avoidance behavior (Mehrabian and Russell, 1974), and behavioral intention is critical in predicting future behavior (Jang and Feng, 2007). Therefore, revisit intention has been defined as a response to specific stimuli in previous studies that predict revisit intention using the S-O-R theory (Yadav et al , 2021; Kumar et al , 2021).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Tourism destination brand equity, brand authenticity and revisit intention: the mediating role of tourist satisfaction and the moderating role of destination familiarity

Shi

Liu

Kumail

et al. 2022

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Purpose This study aims to explore the relationships among destination brand equity, brand authenticity and revisit intention. The mediating role of tourist satisfaction and the moderating role of destination familiarity in these relationships are also investigated. Design/methodology/approach Based on the stimulus–organism–response theory, a structural equation model was constructed to test the relationships among the study variables. The original data was obtained using a questionnaire survey method from domestic tourists who have traveled to Guilin in China. Findings The findings revealed that brand equity and brand authenticity not only positively and directly affect revisit intention but also have an indirect influence on revisit intention through the mediating role of tourist satisfaction. Destination familiarity positively moderates the direct influence of brand equity on revisit intention. Furthermore, brand authenticity significantly and positively affects brand equity. Practical implications The findings of this study provide a certain enlightenment for brand marketing and tourist destination management. Originality/value This study reveals the impact path of brand equity and brand authenticity on revisit intention, compensating for the lack of attention on impact mechanism among them. This study proves the impact of brand authenticity on destination brand equity. This compensates for the deficiencies that ignore possible antecedents affecting destination brand equity and the impact of brand authenticity on brand equity in the context of tourism destination. This study also confirms the specific dimensions of brand equity and brand authenticity in the context of Chinese tourism destinations in response to the current controversy.

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“…, 2017). The theory along with highlighting the impact of stimuli attributes equal significance to an organism's internal reactions for interpreting human behaviour (Kumar et al. , 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

“…These components which are aligned serially collectively explain the rationality of human behaviour by encompassing both cognitive and affective factors (Kaur et al, 2017). The theory along with highlighting the impact of stimuli attributes equal significance to an organism's internal reactions for interpreting human behaviour (Kumar et al, 2021). The stimulus in the S-O-R framework represents the environmental (external) characteristics and attributes that are encountered by an individual (Jacoby, 2002); however, the organism connotes the emotional reactions to the stimulus (Bagozzi, 1986) that activate an individual's behaviour.…”

Section: Literature Reviewmentioning

confidence: 99%

Drivers of showrooming behaviour: insights from integrated perspectives

Arora

Sahney

Parida

2022

IJRDM

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PurposeThe paper investigates shoppers' justification behind the showrooming behaviour and proposes an integrated SOR-MOA framework and a SAP-LAP model for a better understanding of the showrooming phenomenon.Design/methodology/approachThe study adopts a qualitative approach. A narrative-based examination followed by an inductive thematic analysis was employed to discover consumers' reasoning behind showrooming.FindingsThe results of the study affirmed the distinction between situational and intentional showrooming conduct. Situational factors have been classified across two categories: store-related (mismanagement at the store, assortment issues) and sales-personal related factors (disrespectful, rude, poor response and dishonest behaviour of the sales staff). However, factors corresponding to intentional showrooming conduct have been characterized as motivational (perceived value, past experience and perceived relative advantage), opportunity (retailer's support and services, channel availability and consumer empowerment) and ability (consumer skills)-related factors in aggregation with the stimulus organism response ideology. In addition, the study also highlights the consequences associated with the showrooming conduct of the shoppers.Research limitations/implicationsThe findings of the study need further exploration and examination through the adoption of a quantitative approach on a large sample size.Practical implicationsThe findings of the study can be utilized by offline retailers for devising strategies to counter showrooming customers and retain them as buyers.Originality/valueThe study emerges as the first piece of research to account for the ability and opportunity perspectives for better understanding of showrooming.

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Impact of apps aesthetics on revisit intentions of food delivery apps: The mediating role of pleasure and arousal

Cited by 91 publications

References 65 publications

The Impact of Perceived Interactivity and Intrinsic Value on Users’ Continuance Intention in Using Mobile Augmented Reality Virtual Shoe-Try-On Function

The Impact of Perceived Interactivity and Intrinsic Value on Users’ Continuance Intention in Using Mobile Augmented Reality Virtual Shoe-Try-On Function

Tourism destination brand equity, brand authenticity and revisit intention: the mediating role of tourist satisfaction and the moderating role of destination familiarity

Drivers of showrooming behaviour: insights from integrated perspectives

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