Impact of Alibaba's Double 11 refund collapse event on consumer's willingness to participate

Wong, Wong Ming; Mai, Yingping; Su, Wunhong

doi:10.1504/ijtmkt.2022.122441

IJTMKT

2022

DOI: 10.1504/ijtmkt.2022.122441

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Impact of Alibaba's Double 11 refund collapse event on consumer's willingness to participate

Wong Ming Wong¹,

Yingping Mai²,

Wunhong Su³

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Impact of Alibaba's Double 11 refund collapse event on consumer's willingness to participate

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