Impact of Airline Service Quality and Safety Perception on Airline Brand Loyalty: Mediating Role of Passenger Expectation

Abstract

The problem statement establishes the direction to assess the complex relationships between Procurement 4.0, Sustainable Supply Chain Performance, and the Procurement Process Optimization within the context of modern supply chain management. This study will help organizations in directional understanding about, how to create synergy between the procurement practices and sustainability goals, while emphasizing the role of procurement process optimization and organizational capabilities. We review food manufacturers in Pakistan and dissect study results utilizing the “PLS-SEM” way to deal with test the research hypothesis and the theoretical framework. Finally a simulation of the sample business process supported in the valuation of how the procurement 4.0 automation can enhance the procurement cycle and further progress the sustainability performance in supply chain. This empirical study shows that procurement process optimization serves as a mediator in this conceptual framework and that Procurement 4.0 strategy, planning, and performance review positively influence the performance of a sustainable supply chain. We are able to develop a solid plan to direct future SSCM and SSCP research based on the trends and gaps that we discovered through our analysis.