Impact of 3G and beyond technology development and pricing on mobile data service provisioning, usage and diffusion

Harno, Jarmo

doi:10.1016/j.tele.2009.10.001

Cited by 25 publications

(7 citation statements)

References 20 publications

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“…This ranges from mobile Internet services [19], mobile device features and services [20], mobile value added services [4], usage of mobile applications [11, and 21] and mobile data service usage [22]. Although, some mobile services such as SMS, ring tones, icons and logos either have been adopted on a large scale or at least have been tried by a majority of users [17], advanced services such as MMS, Mobile TV etc.…”

Section: Purpose Of This Study and Methodologymentioning

confidence: 99%

An Assessment of Awareness, Usage Pattern and Adoption of 3G Mobile Services in Botswana

Garg¹,

Garg²

2011

IJCTE

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Abstract-3G mobile services are new in Botswana and were launched during 2008. This study focused on Botswana's users' usage pattern, awareness and adoption of 3G mobile services amongst university students. A structured questionnaire was administered and the results (n=66) indicate high (98%) saturation level in terms of usage of mobile phones compared to several countries while the 3G mobile service usage rate was found to be low (8%) in comparison to other parts of the world. While the perception of respondents towards its usage, ease of use and intention to use was highly motivating, the respondents reported that they would not be influenced by peer usage. In addition, they were found to be sensitive to price and were not willing to use 3G service if they were expensive. The study also found that security of 3G services and usefulness of the service was the dominating factors in the adoption of these services in Botswana. TV and friends were the dominating awareness media for 3G related information. The findings have future implications for the marketing strategy by the operators and security aspects of 3G mobile services in Botswana. The paper also discusses the future direction of research.

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Section: Purpose Of This Study and Methodologymentioning

confidence: 99%

An Assessment of Awareness, Usage Pattern and Adoption of 3G Mobile Services in Botswana

Garg¹,

Garg²

2011

IJCTE

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“…In 1991, Moore and Benbasat (1991) considered cost to be inappropriate for studies of technology adoption at individual level but this needs to be reconsidered now for the large variety of mobile technologies which individuals pay for themselves and pay per use (Al-Debei and Al-Lozi, 2014;Harno, 2010;Kim and Ammeter, 2014).…”

Section: Costmentioning

confidence: 99%

Rapidly co-evolving technology adoption and diffusion models

Chiyangwa

Alexander

2016

Telematics and Informatics

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“…Our work suggests that there is great deal of research on adoption of mobile phones and mobile related services. This study intended at reviewing the a wareness and usage of new 3G mobile services like high speed internet [14], mobile device features and services [15], like video calling, online TV, etc., usage of mobile applications [8, and 16] and usages of mobile data services [17].…”

Section: Methodsmentioning

confidence: 99%

An Assessment of 3G Mobile Service Acceptance in Bangladesh

Mahfuz¹,

Latif²

2013

IJACSA

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Abstract-This paper aims to find out the key factors influencing mobile users to adopt 3Gtechnology and affecting the subscriber's feedback while using third generation (3G) mobile services that are available for one year in Bangladesh. An interesting fact that motivated this research was the significant low rate of 3G service usage among mobile operators in Bangladesh though we get the completely opposite picture worldwide. To examine the user acceptance and to depict user behavioral pattern, data were collected from 200 respondents through a survey. The analysis was done into two categories: one was in general and the other one was department based. The results of the study revealed the user intention, awareness, attitude, expectation, key 3G service usage etc. The findings have future implications for existing as well as newly arrived service providers who have very recently started their journey. Considering these identified factors would provide the directions for telecom operators to achieve high rate of 3G service adoption and to provide more successful 3Gservices.However, the study covered a limited area where those findings are applicable. The result of this study might be helpful for the telecom operators while targeting the 3G subscriber market and also for the future research on this field.

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Impact of 3G and beyond technology development and pricing on mobile data service provisioning, usage and diffusion

Cited by 25 publications

References 20 publications

An Assessment of Awareness, Usage Pattern and Adoption of 3G Mobile Services in Botswana

An Assessment of Awareness, Usage Pattern and Adoption of 3G Mobile Services in Botswana

Rapidly co-evolving technology adoption and diffusion models

An Assessment of 3G Mobile Service Acceptance in Bangladesh

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