Immortal 38: How the Media Afterlife of Slovak Ice Hockey Legend Pavol Demitra Created a Marble Hero

Abstract

In this paper we focus on the posthumous media image of the deceased professional ice hockey player Pavol Demitra. He was a world-famous athlete, starring in both the NHL and KHL, but this paper primarily focuses on his fame in Slovakia, his native country. Demitra became a legend in his own lifetime, but his story only gained its true shape after he had died. The media played a dominant role in this deeper reflection of Demitra’s life. First, we monitored the Slovak media in the ten years following his tragic death. Next, we focused on the quantitative analysis of two categories, heroism and cultural and societal overlaps, which formed the basis of Demitra’s fame legacy. Through our third step, a qualitative frame analysis, we demonstrated how the media dealt with athlete’s framing. The results showed how Demitra was put on a pedestal and, in some aspects, immortalized as a divine, heroic statue made of marble. At the same time, his legacy has continued thanks to his son Lucas, a successful athlete, keeping the name alive.