It's like clockwork', the saying goes, meaning that things are orderly, linear, dependable, and based on a universally shared, knowable concept of time. Standardisation facilitates communication, facilitates order and spurs development (Anderson 1991; Crosby 1997). Shared temporal references are a fundamental concept of social life (Sorokin 1943; Zerubavel 1982). Time is an orientation opportunity, allowing individuals to carve a place in that shared social space (Berger and Luckmann 1967). Sorokin (1943: 173) eloquently explains: (t)he possession of means and ways to 'time' the behavior of the members of any group in such a way that each member apprehends 'the appointed time' in the same way as do other members has been possibly the most urgent need of social life at any time and at any place. Without this, social life itself is impossible.