Immersive multisensory virtual reality technologies for virtual tourism

Melo, Miguel; Coelho, Hugo; Gonçalves, Guilherme; Losada, Nieves; Jorge, Filipa; Teixeira, Mário Sérgio; Bessa, Maximino

doi:10.1007/s00530-022-00898-7

Cited by 41 publications

(16 citation statements)

References 60 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…An important element is the range of sensory modalities stimulated through the interface (Flavián et al, 2019; Petit et al, 2019; Petit, Velasco, et al, 2022). For example, in a virtual tourism experience, consumers reported higher spatial presence, more involvement, and higher overall presence in VR when audio was added to vision (Melo et al, 2022). Similarly, using visuo‐tactile stimulation has been shown to facilitate the transfer to a virtual body (Ionta et al, 2011).…”

Section: Discussionmentioning

confidence: 99%

Digital touch in sponsorship: Getting closer to the brand through virtual reality

Petit

Lorey

Dosquet³

2023

Int J Consumer Studies

View full text Add to dashboard Cite

Supporters are consuming more and more sporting events through digital platforms. Brands should adapt to these new consumption patterns in order to strengthen their connection with their customers. Today, researchers and practitioners can create more interactive and enjoyable experiences through virtual reality (VR) applications. Through two studies conducted on VR during sporting events, we show that mentally representing the touch experiences of players on the field reduces the psychological distance between the supporter and the player, which strengthens the supporter's attachment to the team and, through the same attachment, to the sponsor (Study 1). We also highlight that these positive effects of VR compared to real touch (using a player's jersey) is linked to the improvement of immersion, which stimulates touch imagery (Study 2). We discuss the implications of this research for theory and practice in the sports business and other sectors.

show abstract

Section: Discussionmentioning

confidence: 99%

Digital touch in sponsorship: Getting closer to the brand through virtual reality

Petit

Lorey

Dosquet³

2023

Int J Consumer Studies

View full text Add to dashboard Cite

show abstract

“…VR is being adopted to train professionals in several fields, offering a similar reality and yet safe environment where they can train [8], [9], [10]. Furthermore, other fields such as e-commerce and tourism [11], [12], [13] are also being researched in VR due to its potential to offer users to experience any environment from any place, with reduced logistics, costs and time constraints. These advantages of VR also motivated research in education, teaching and learning.…”

Section: Related Workmentioning

confidence: 99%

Teaching EFL With Immersive Virtual Reality Technologies: A Comparison With the Conventional Listening Method

et al. 2023

Self Cite

View full text Add to dashboard Cite

show abstract

“…Most conventional virtual reality applications are audiovisual; however, the constant evolution of these technologies makes it possible to provide enriched multisensory virtual reality content that can further increase the potential of virtual reality applied to the field of tourism. The multisensory capability makes users feel physically present in the virtual environment and contributes significantly to the development of positive emotions favouring the consumption of virtual tourism products and services (Melo et al, 2022;Flavián, Ibáñez & Orús, 2021;Hopf et al, 2020).…”

Section: Audiovisual Elementsmentioning

confidence: 99%

Virtual tourism in the post-pandemic reality: Economic-financial flows

Calvo

Rühl

Kubus³

2022

myn

View full text Add to dashboard Cite

The work aims to analyse how virtual tourism viability is achieved in face of post- pandemic reality stemming from financial economic flows for companies in the sector. The analysis is based on surveys from organisations such as MCI Spain and EventoPlus as well as information obtained from ten professional congresses on health, research as well as corporate topics. Five of these are face-to-face (pre-pandemic), four are virtual and one is hybrid (post-pandemic). The results show that virtual events viability is mainly achieved by sustainability, security, audio-visual elements, and types of event formats. The main conclusion is that the post-pandemic reality demands from congress tourism the creation of new, smart and sustainable ideas to improve the overall satisfaction of value chain participants.

show abstract

Immersive multisensory virtual reality technologies for virtual tourism

Cited by 41 publications

References 60 publications

Digital touch in sponsorship: Getting closer to the brand through virtual reality

Digital touch in sponsorship: Getting closer to the brand through virtual reality

Teaching EFL With Immersive Virtual Reality Technologies: A Comparison With the Conventional Listening Method

Virtual tourism in the post-pandemic reality: Economic-financial flows

Contact Info

Product

Resources

About