Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations

Robaina‐Calderín, Lorena; Santana, Josefa Delia Martín; Muñoz‐Leiva, Francisco

doi:10.1016/j.jdmm.2023.100795

Cited by 12 publications

(3 citation statements)

References 40 publications

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“…Given that the different lifestyles of individuals belonging to Gen Z and Millennials may affect the relationship between immersion level experience and affective and conative performance [83]. Compared to previous generations, Generation Z usually has a more positive attitude towards Internet technology transmission and communication [84].…”

Section: Generation Zmentioning

confidence: 99%

Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee

F Fitria,

Adisti,

D Dea

et al. 2024

ATHENA

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This study aims to determine the effect of the role of influencers, affiliate marketing, and online customer reviews at Shopee through TikTok content on Generation Z purchasing decisions. This research uses a quantitative approach by collecting data through an online survey of 199 respondents of the Management Study Program students class of 2020. The data were analyzed using multiple regression methods to evaluate the relationship between the independent variables of influencer roles, affiliate marketing, and online customer reviews and the dependent variable (purchasing decisions). The analysis results show that the role of influencers, affiliate marketing, and online customer reviews have a positive and significant influence on Generation Z's purchasing decisions. The findings emphasize the importance of integrating marketing strategies through influencers, affiliate marketing, and online customer reviews in influencing Generation Z's purchasing decisions. This provides guidance for businesses to utilize e-commerce platforms such as Shopee and TikTok content as an effective means of communication to reach and influence the Generation Z market. This research makes a new contribution to the understanding of how the role of influencers, affiliate marketing and online customer reviews on Shopee, particularly through TikTok content, can influence Generation Z's purchasing decisions. This research adds insight into effective marketing strategies to capture the attention and influence the consumption behavior of the younger generation in the context of e-commerce platforms.

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Section: Generation Zmentioning

confidence: 99%

Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee

F Fitria,

Adisti,

D Dea

et al. 2024

ATHENA

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“…The exhibition, "Visualizing History: Tunnels of Vauquois", which took place at the Newman Library in Blacksburg, VA, USA, and later at the Smithsonian Museum in Washington, is a good example of an immersive virtual reality (VR) experience that dips the public in the world of World War I soldiers in the Vauquois tunnels in France [54]. We have seen an increase and greater interest in the creation of projects and initiatives using interactive and dynamic digital tools, as a way of attracting new audiences and keeping up with trends [55], in museums and interpretation centers with historical and military heritage [27]. By digital storytelling, the user is provided with a customized and personalized experience [56].…”

Section: Structuring Of the Suplymentioning

confidence: 99%

“…Promotional videos played a key role in disseminating existing military tourism resources in different territories through their ability to capture attention, showcase attractions and experiences and convey narrative and educational value [58,59]. Promotional videos create emotional connections, increase visibility and attract tourists and, in some way, help destinations differentiate themselves from competition [55]. Moreover, the fact that they were produced and distributed within a network of organizations meant that destinations would not be promoting themselves in isolation, but would instead benefit from the media attention already garnered by previously published content.…”

Section: Creation Of Digital Content and Of A Visual Identitymentioning

confidence: 99%

A Route Implementation Model for Military Tourism: Looking Back, Moving Forward

Mateus,

Marques,

Pedro

et al. 2023

Heritage

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Military tourism has been growing in Portugal in recent years with numerous initiatives to enhance and promote the country’s military and historical heritage. In the academic context, studies have emerged to consolidate the segment in the tourism activity. In this framework, INSIGNIA was born, a project aimed at monitoring, evaluating and optimizing the Military Tourism Route. The implementation of the route and the network-based strategies chosen to structure the supply have been monitored to register key insights gathered through this model of heritage asset intervention and tourism development. This paper proposes a reflective overview of the implementation and monitoring processes, a lookback at the work conducted. Firstly, proposes a reflection on the implementation process, tracing its genesis in response to the conjunctures of the structuring of tourism supply and the consolidation of the concept itself. It seeks to reflect on the specific choices and services developed during the implementation process. Based on this lookback, the authors then propose a replicable model to guide these implementation processes. Using the monitoring experience of this study as a reference point, the model suggests possible metrics, as well as proposals for the collection and analysis of data relevant to its wider application.

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Investigating the behavioural intentions of museum visitors towards VR: A systematic literature review

YiFei,

Othman

2024

Computers in Human Behavior

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Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations

Cited by 12 publications

References 40 publications

Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee

Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee

A Route Implementation Model for Military Tourism: Looking Back, Moving Forward

Investigating the behavioural intentions of museum visitors towards VR: A systematic literature review

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