“…Television serials can elicit various emotions among viewers (Li, 2011;Murry & Dacin, 1996;Niemeyer & Wentz, 2014). The range of emotions may vary depending on the viewer's experience and preference through the various elements of television serials, namely plots, characters, relationships and themes (Bae et al, 2014;Brooks et al, 2022;Dill-Shackleford et al, 2016;Douglas & Hargadon, 2000;Fahlenbrach & Flückiger, 2014;Flayelle et al, 2020;Navami & Thomas, 2022;Perks, 2014;Ursu et al, 2008). These elements create an immersive emotional experience and evoke subjective emotions that depend on the audience's emotional makeup.…”