Immediate and Delayed Effects of Media Literacy Training on Third Grader's Decision Making for Alcohol

Austin, Erica Weintraub; Johnson, Kristine Kay

doi:10.1207/s15327027hc0904_3

Cited by 141 publications

(116 citation statements)

References 8 publications

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109

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“…The program also lowered students' perceptions of social norms for teen drinking. These results differ from the results reported in other studies (Austin & Johnson, 1997a, 1997b. One study (Austin & Johnson, 1997b) found that the media literacy program held social norm perceptions steady as the control groups' perceptions became more positive about alcohol use, whereas the second (Austin & Johnson, 1997a) reported no significant changes.…”

Section: Discussioncontrasting

confidence: 89%

“…These results differ from the results reported in other studies (Austin & Johnson, 1997a, 1997b. One study (Austin & Johnson, 1997b) found that the media literacy program held social norm perceptions steady as the control groups' perceptions became more positive about alcohol use, whereas the second (Austin & Johnson, 1997a) reported no significant changes. Given that the current study included a longer intervention than the two U.S. studies (10 lessons compared with 1 lesson), more opportunities were afforded within the lessons to directly challenge perceptions of social norms.…”

Section: Discussioncontrasting

confidence: 89%

“…Unlike other studies (Austin & Johnson, 1997a, 1997bKupersmidt et al, 2010), the program did not lead to a lowered preference for branded merchandise, improved self-efficacy to refuse alcohol, or improved understanding of the media's persuasive intent. The preference for alcoholbranded merchandise measure was adapted from existing studies to be relevant to an Australian context.…”

Section: Discussioncontrasting

confidence: 56%

“…This three-item scale, adapted from existing alcohol media literacy programs (Austin & .75 Johnson, 1997a, 1997b, assessed beliefs concerning perceived physical and social consequences of drinking. Items included (1) Drinking helps you fit in, (2) Drinking makes you happy, and (3) Drinking makes young people seem grown up.…”

Section: Positive Alcohol Expectanciesmentioning

confidence: 99%

“…Adapted for our study from existing alcohol media literacy programs (Austin & Johnson, 1997a, 1997bKupersmidt et al, 2010), the scale consisted of images of six pairs of similar products (one that is non-alcohol branded and one that is alcohol branded).…”

Section: Preference For Alcohol-brandedmentioning

confidence: 99%

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Evaluation of an Australian Alcohol Media Literacy Program

Gordon

Howard

Jones

et al. 2016

J. Stud. Alcohol Drugs

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Objective: A 10-lesson alcohol media literacy program was developed, underpinned by the message interpretation processing model, inoculation theory, and constructivist learning theory, and was tailored to be culturally relevant to the Australian context. This program aimed to increase students' media deconstruction skills and reduce intent to drink alcohol. The purpose of this study was to evaluate the effectiveness of the program in achieving these goals through a short-term quasi-experimental trial. Method: Elementary schools were assigned to either the intervention group (83 students) or a wait-list control group (82 students). Student questionnaires were administered at three time points (baseline, after the intervention group completed the program, and after the wait-list control group completed the program) to evaluate the effectiveness of the intervention. Results: The intervention and wait-list control groups reported significantly higher media deconstruction skills as a result of the intervention. Both groups reported significantly lower social norms, whereas the wait-list control group reported significantly lower positive alcohol expectancies. There were no significant changes to self-efficacy to refuse alcohol, preference for alcohol-branded merchandise, and understanding of persuasive intent as a result of the intervention. Conclusions: To date, the majority of alcohol media literacy studies have been conducted in the United States and have focused on deconstructing television and print-based ads. This evaluation provides evidence that an alcohol media literacy program that was developed for a specific cultural context, and that incorporates a broad range of multimodal advertisements, can have a positive impact on beliefs and attitudes that are known predictors/ precursors of drinking behaviors. 950ABSTRACT. Objective: A 10-lesson alcohol media literacy program was developed, underpinned by the message interpretation processing model, inoculation theory, and constructivist learning theory, and was tailored to be culturally relevant to the Australian context. This program aimed to increase students' media deconstruction skills and reduce intent to drink alcohol. The purpose of this study was to evaluate the effectiveness of the program in achieving these goals through a short-term quasi-experimental trial. Method: Elementary schools were assigned to either the intervention group (83 students) or a wait-list control group (82 students). Student questionnaires were administered at three time points (baseline, after the intervention group completed the program, and after the wait-list control group completed the program) to evaluate the effectiveness of the intervention. Results: The intervention and wait-list control groups reported significantly higher media deconstruction skills as a result of the intervention. Both groups reported significantly lower social norms, whereas the wait-list control group reported significantly lower positive alcohol expectancies. There were no significant change...

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Section: Discussioncontrasting

confidence: 89%

Section: Discussioncontrasting

confidence: 89%

Section: Discussioncontrasting

confidence: 56%

Section: Positive Alcohol Expectanciesmentioning

confidence: 99%

Section: Preference For Alcohol-brandedmentioning

confidence: 99%

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Evaluation of an Australian Alcohol Media Literacy Program

Gordon

Howard

Jones

et al. 2016

J. Stud. Alcohol Drugs

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R-Rated Movies, Bedroom Televisions, and Initiation of Smoking by White and Black Adolescents

Jackson

Brown²,

L’Engle³

2007

Arch Pediatr Adolesc Med

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Indicators of risky media use were associated with a significantly greater likelihood of smoking for white but not for black adolescents. These results diverge strongly from past results, which have indicated that all adolescents, regardless of race or place of residence, have a higher risk of smoking initiation as their exposure to movie smoking increases. Research is needed to identify the antecedents of risky media use and to understand how audience attributes, including race and other factors, moderate the effects of risky media use on health-related behaviors.

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Media Literacy and Alcohol Abuse Reduction

Pinkleton

Austin

2019

The International Encyclopedia of Media Literacy

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Young people are exposed to a substantial number of misleading media messages concerning alcohol that negatively influence their attitudes and behavior. While questions remain and experts continue to conduct additional research, study results indicate that media literacy has potential to help reduce alcohol abuse. In particular, media literacy training can help increase knowledge regarding media and marketing practices, correct misperceptions, and increase critical thinking skills resulting in greater skepticism toward media messages. In addition, media literacy can help correct adolescents' expectancies regarding alcohol consumption and increase their perceived efficacy to resist the allure of glamorized media portrayals As health promotion experts continue to use media literacy programming, there are important issues to consider in the implementation and evaluation of media literacy campaigns. Through appropriate research, experts can build upon past success and address critical issues that will help increase our understanding of media literacy and its effectiveness.

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Immediate and Delayed Effects of Media Literacy Training on Third Grader's Decision Making for Alcohol

Cited by 141 publications

References 8 publications

Evaluation of an Australian Alcohol Media Literacy Program

Evaluation of an Australian Alcohol Media Literacy Program

R-Rated Movies, Bedroom Televisions, and Initiation of Smoking by White and Black Adolescents

Media Literacy and Alcohol Abuse Reduction

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