“…Furthermore, since faithful imitation is often related to the social context at the time of the demonstration and response (e.g., Nielsen & Blank, 2011;Nielsen, Simcock, & Jenkins, 2008;Over & Carpenter, 2009; see also work on conformity and audience effects, e.g., Haun & Tomasello, 2011), manipulating, for example, who is watching when could also be informative. It might also be interesting to manipulate the type of tool used in the demonstration.…”