Imagining ‘Asian’ higher education: visual campus gaze and global university rankings (GURs) websites

Shahjahan, Riyad A.; Estera, Annabelle; Bae, So-Hyeon; Sonneveldt, Erin L.

doi:10.1080/03057925.2020.1746176

Cited by 7 publications

(8 citation statements)

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“…The study focuses on 135 visual media (photographs) publicly available on the websites of Times Higher Education (THE) and Quacquarelli Symonds (QS), seeking to discover the 'Asian visual gaze' of these rankers and broaden the understanding of the importance of Asian universities in the global discourse. [33] Evaluates the relationship between the dissemination of university rankings and efficiency in higher education through the scientific literature, evidence and tensions surrounding the efficiency levels of universities, and its position in university rankings, establishing a causal relationship between efficiency, reputation, and market perception.…”

Section: Description Author/yearmentioning

confidence: 99%

“…For example, Deem, Mok, and Lucas (2008) [1] developed a study in the context of Europe and Asia. Another study focuses on the representation of higher education in Asia [33], and Erkkilä (2014) [15] conducted a study focusing on Europe.…”

Section: Regions and Nations Involved In The Study Of Global Universi...mentioning

confidence: 99%

“…In research on university rankings, an approach from a media and dissemination perspective stands out, in which the role of branding in higher education and the influence on marketing and enrolment results is investigated [32]. A further approach analyses how visual images on university rankings websites construct a social image of higher education [33]. One more approach analyses the relationship between university rankings' dissemination and higher education efficiency [34].…”

Section: Introductionmentioning

confidence: 99%

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University Rankings: Proposal for a Future Research Agenda through a Systematic Literature Review

Teixeira,

Picinin

2024

Sustainability

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The purpose of this study is to develop a proposal for a future research agenda on university rankings, based on a systematic review of the existing literature, ith emphasis on the following criteria: objectives, countries, types, variables, methodologies, and future lines of research. The analysis of university rankings revealed a need to review evaluation methodologies and reflect on their consequences for educational policies and the strategic management of higher education institutions. The PRISMA method was used to map the literature available on the Scopus database. The findings were systematized to promote a broad understanding by the reader: (i) drawing up a table that condenses the results of this review; (ii) categorizing the objectives identified in the articles; (iii) surveying the number of studies by country; (iv) categorizing the methodologies employed; (v) developing a figure of the categories of variables associated with rankings; and (vi) compiling a table that brings together the recommendations for future research suggested by scholars in the field. As a result, this research not only goes into great detail on issues related to university rankings, but also establishes a path for future research, constituting a robust foundation for educational managers, policymakers, and academics interested in the subject.

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Section: Description Author/yearmentioning

confidence: 99%

Section: Regions and Nations Involved In The Study Of Global Universi...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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University Rankings: Proposal for a Future Research Agenda through a Systematic Literature Review

Teixeira,

Picinin

2024

Sustainability

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“…Aligning with past research on rankings (Estera & Shahjahan, 2019;Shahjahan et al, 2020b), we also draw upon Appadurai's (1996) "social imaginary." The concept of social imaginary means people co-construct their imagined worlds and imagined selves aiming to belong in social groups.…”

Section: Social Media Affective Infrastructure and Social Imaginarymentioning

confidence: 99%

“…These images range from tables of THE rankings, shots of campuses and urbanscapes, close up-to medium shots of people, abstract images of viruses, nature, and/or student tropes, to name a few. Such visual imagery plays an "affective role by constructing the desires or aspirations" of rankings consumers (Estera & Shahjahan, 2019, p. 942), but also offers scripts of action and imagined selves (Shahjahan et al, 2020b). Through such Twitter strategies, THE directs audiences to increase their main website traffic (which act as virtual advertising platforms) and monopolize the coverage of HE issues (Shahjahan et al, 2020b).…”

Section: The Twitter: Mobilizing Precarity and Hope Among Institutionsmentioning

confidence: 99%

The “LOOMING DISASTER” for higher education: how commercial rankers use social media to amplify and foster affect

2021

Self Cite

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Despite the ubiquity of global university rankings coverage in media and academia, a concerted attempt to investigate the role of social media in ranking entrepreneurship remains absent. By drawing on an affect lens, we critically examine the social media activities of two commercial rankers: Times Higher Education (THE) and Quacquarelli Symonds Ltd (QS). Based on an analysis of THE’s Twitter feed and QS’ Facebook page between January and June 2020, we illuminate how rankers use social media for affective storytelling to frame and sell their expertise within global HE. First, we demonstrate how THE uses Twitter to engage an audience of institutions, governments, and administrators, reinforcing universities’ increasingly aggressive behavior as market competitors. Next, we show how QS engages a student-oriented audience on Facebook, furthering the role of students as consumers. Before and during the COVID pandemic, we observed that both rankers amplified and mobilized precarity associated with performance and participation, selling hope to targeted audiences to market their expertise as solutions—a strategy that remained amidst the global pandemic. Based on our observation of the front stage of rankers’ social media activities, we argue that rankers’ deployment of social media as a form of affective infrastructure is conducive to further sustaining, diffusing, and normalizing rankings in HE globally.

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Geographies of International Student Mobilities

Waters

Brooks

2021

Student Migrants and Contemporary Educational Mobilities

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Imagining ‘Asian’ higher education: visual campus gaze and global university rankings (GURs) websites

Cited by 7 publications

References 13 publications

University Rankings: Proposal for a Future Research Agenda through a Systematic Literature Review

University Rankings: Proposal for a Future Research Agenda through a Systematic Literature Review

The “LOOMING DISASTER” for higher education: how commercial rankers use social media to amplify and foster affect

Geographies of International Student Mobilities

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