Images of Women in Nigerian Home Videos: An Impact Assessment

Abstract

This research is about the relationship between Nigerian home videos production, women and cultural ideologies. It is general agreed that there is a sexist problem which has dominated the entire mass media. The study researches that an impact assessment of the images of women in Nigerian home videos is designed to examine the sway Nigerian home videos portrayal of women have on women's position and status in the society. The study also investigates the influence of home videos on women's and girl's perception of themselves and its effect on their development potentials. With 300 respondents drawn from a select range of home videos viewers, a survey research was designed using Awka-urban, Capital of Anambra State, Nigeria as the research area and finds a negative perception of women as regards their image portrayal in the home videos by the viewers. However, this image portrayal has a negative effect on the development potentials of women and that of girl child and as well reflects on how women are seen and treated in Nigerian society.