Images of the Elderly in Life and Ebony, 1978–1987

Aging and masculinity: Portrayals in men's magazines

“…Even Zoomer, with its target audience of Baby Boomers, primarily depicted individuals who appeared to be aging youthfully as opposed to including older men in the Fourth Age. Our findings are in line with previous research, which has extensively documented the underrepresentation of older adults in the media generally and in advertisements specifically (Bramlett-Solomon & Wilson, 1989;Harwood & Roy, 1999;Low & Dupuis-Blanchard, 2013;Thompson, 1994).…”

The Malleability of Possible Selves and Expectations Regarding Aging

“…This suggests that the under-and misrepresentation of older adults in the media (Bramlett-Solomon & Subrananian, 1999;Bramlett-Solomon & Wilson, 1989;Chinen, 1985;de Luce, 2001;Kessler et al, 2004;Signorielli, 2004;Vernon et al, 1990) is a missed opportunity for improving expectations regarding aging. If such a brief exposure to positive aging was able to have an impact, at this point one can only imagine what the influence of longer or repeated exposure may have on aging related expectations.…”

“…In other words, the proportion of older adults in the population significantly exceeds the proportion of older adults in prime time television. Numerous other studies examining various forms of popular culture, which include media as well as fictional books directed at narrower audiences, echo the conclusion that older adults are underrepresented (Bramlett-Solomon & Subrananian, 1999;Bramlett-Solomon & Wilson, 1989;Chinen, 1985;de Luce, 2001;Kessler, Rakoczy, & Staudinger, 2004;Vernon, Phillips, Williams, & Wilson, 1990).…”

Ageing well? Older people’s health and well-being as portrayed in UK magazine advertisements

“…More pertinent to this study, print advertisements have also generated research interest over the last 20 years and more (e.g. Bramlett-Solomon & Wilson 1989;Carrigan & Szmigin 1998;Harwood & Roy 1999;Robinson et al 2008;Ursic et al 1986) as has magazine and newspaper portrayals of health and illness in old age (e.g. McKay 2003;Rozanova 2006).…”