Images of territory in the power relations from territorial brand: An intercultural discussion
Giovana Goretti Feijó de Almeida,
Paulo Almeida
Abstract:Territorial brands are present in several discussions, place branding and tourism being one of them. The aim is to analyze territorial brands and their materiality’s from the category "territorial brands by representation", contained in the TRbrand classification model proposed by Almeida & Cardoso (Sustainability, 14, 6669, 2022). Using the cultural studies approach method, the study resorts to critical research analysis in the discussion of territorial brands by representation (material / immaterial). In… Show more
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