Images of ageing in a 50+ magazine

Lumme-Sandt, Kirsi

doi:10.1016/j.jaging.2010.08.013

Cited by 82 publications

(28 citation statements)

References 21 publications

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“…Moreover, of analyses that have been done, most have been concerned with images of gender, race, and, in Said's [6] sense of the term, the other (one who is not only different but also inferior to oneself) [7,8]. In contrast, until recently, there have been fewer analyses of images of seniors or their bodies [9][10][11].…”

Section: Analyzing Imagesmentioning

confidence: 99%

“…Research shows that older adults are increasingly portrayed in a positive light in the media as "well groomed, active, happy and healthy" as well as financially secure ( [10], p. 46; [25,26]). Indeed, a sea of khaki, light blue sweaters, sandy beaches, and affluence characterize positive images of aging bodies in all media; particularly in advertising (see Figure 1).…”

Section: Positive Imagesmentioning

confidence: 99%

“…Indeed, a sea of khaki, light blue sweaters, sandy beaches, and affluence characterize positive images of aging bodies in all media; particularly in advertising (see Figure 1). Further, "over time...more modern...images of older people" have emerged where they are portrayed as both active and adventurous as well as healthy and happy [10,27,28]. According to Vespiri, there has been a "shift from acquiring more material possessions toward a desire to purchase enjoyable and satisfying experiences" including adventure travel" ( [29], p. 131; [10]) (See Figures 2 and 3).…”

Section: Positive Imagesmentioning

confidence: 99%

“…Further, "over time...more modern...images of older people" have emerged where they are portrayed as both active and adventurous as well as healthy and happy [10,27,28]. According to Vespiri, there has been a "shift from acquiring more material possessions toward a desire to purchase enjoyable and satisfying experiences" including adventure travel" ( [29], p. 131; [10]) (See Figures 2 and 3). Concomitant with aging populations worldwide, the number of magazines aimed at older adults has increased [10,30,31].…”

Section: Positive Imagesmentioning

confidence: 99%

“…According to Vespiri, there has been a "shift from acquiring more material possessions toward a desire to purchase enjoyable and satisfying experiences" including adventure travel" ( [29], p. 131; [10]) (See Figures 2 and 3). Concomitant with aging populations worldwide, the number of magazines aimed at older adults has increased [10,30,31]. Lumme-Sandt argues that "the very idea of a 50+ magazine is to focus on positive aspects of older age" and the Canadian magazine Zoomer typifies such positive portrayals of older people ( [10], p. 45).…”

Section: Positive Imagesmentioning

confidence: 99%

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From Zoomers to Geezerade: Representations of the Aging Body in Ageist and Consumerist Society

Low

Dupuis-Blanchard

2013

Societies

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This paper is based on an analysis of representations of seniors in the media. In particular, we examine images of the bodies of seniors in the advertising campaigns promoting a product called Geezerade sold in Circle K convenience stores in the Atlantic provinces of Canada in the summer of 2011. We contrast these with images of seniors in the Canadian magazine Zoomer, formally CARP magazine, a magazine published by the Canadian Association of Retired People, a seniors advocacy organization. Following Goffman's arguments in his seminal presidential address to the American Sociological Association, "the Interaction Order", we take the position in this analysis that the body does not determine social practices but none-the-less the body is the sign vesicle that enables interaction. Concomitant however, while the images of bodies we see in the media do not determine the signs given and given off via bodily presentation, they none-the-less provide us with the categories by which we interpret those signs. We conclude that the images in the Geezerade campaign and Zoomer magazine represent a binary model of images of seniors that reflects ageist and classist assumptions about the bodies of seniors. Such a model limits the categories through which we understand the aging body and fails to account for the diversity of seniors' bodies in society.

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Section: Analyzing Imagesmentioning

confidence: 99%

Section: Positive Imagesmentioning

confidence: 99%

Section: Positive Imagesmentioning

confidence: 99%

Section: Positive Imagesmentioning

confidence: 99%

Section: Positive Imagesmentioning

confidence: 99%

See 3 more Smart Citations

From Zoomers to Geezerade: Representations of the Aging Body in Ageist and Consumerist Society

Low

Dupuis-Blanchard

2013

Societies

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Investigating long‐term lifestyle changes: A methodological proposal based on a statistical model

Gallic

Assoumou

Mäızi

2018

Sustainable Development

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Lifestyles are both a broad and complex object of thought and a key determinant of the sustainability of our societies. A qualitative analysis of future lifestyles offers great freedom to imagine dramatic societal changes and explore paradigm shifts. Performing a quantitative analysis is less straightforward and more conceptually questionable. In this paper we introduce a statistical model that we developed for France to specifically address long-term lifestyle changes and their consequences for the consumption of goods and services, housing demand and demand for mobility, which are key determinants of resource use and emissions. We use national social surveys to identify significant patterns. The model enables us to assess explorative scenarios if lifestyle changes are not too disruptive. In providing an explicit representation of lifestyles at a macroscopic level, it can inform us of the interrelated desirability and sustainability debate. provides a strong case of a government department's efforts to understand and promote sustainable behaviors and lifestyles. The proposed segmentation into population groups reveals differences in their willingness to engage in more sustainable behaviors, showing for instance

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Attitudes Toward Aging

Menec,

Novek

2023

Encyclopedia of Quality of Life and Well-Being Research

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Images of ageing in a 50+ magazine

Cited by 82 publications

References 21 publications

From Zoomers to Geezerade: Representations of the Aging Body in Ageist and Consumerist Society

From Zoomers to Geezerade: Representations of the Aging Body in Ageist and Consumerist Society

Investigating long‐term lifestyle changes: A methodological proposal based on a statistical model

Attitudes Toward Aging

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