1971
DOI: 10.1037/h0082371
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Imagery and verbal associative latencies as a function of imagery ability.

Abstract: Reaction times of Ss high or low in imagery ability were examined under instructions to elicit a verbal associate or arouse an image to concrete and abstract noun stimuli. Latencies were significantly shorter for high than low imagers, for concrete than abstract words, and for verbal than imagery instructions. One interaction showed that imagery latencies were shorter to concrete than to abstract stimuli, whereas the latencies of verbal associations did not differ for die two types of words; another revealed t… Show more

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Cited by 53 publications
(32 citation statements)
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References 7 publications
(5 reference statements)
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“…THE FACILITATIVE EFFECTS of imaginal coding strategies have been demonstrated in a wide range of experimental tasks (see Paivio, 1971;Sheehan, 1972). Recently, the involvement of visual imagery in motor memory has been offered as an explanatory hypothesis for asymmetric retention characteristics of location and distance information in short-term motor memory experiments (Marteniuk, 1976;Stelmach, 1974).…”
mentioning
confidence: 98%
“…THE FACILITATIVE EFFECTS of imaginal coding strategies have been demonstrated in a wide range of experimental tasks (see Paivio, 1971;Sheehan, 1972). Recently, the involvement of visual imagery in motor memory has been offered as an explanatory hypothesis for asymmetric retention characteristics of location and distance information in short-term motor memory experiments (Marteniuk, 1976;Stelmach, 1974).…”
mentioning
confidence: 98%
“…199-200). This difference is also related to some other individual difference variables: high imagers are faster at generating images to words than are low imagers (Ernest & Paivio, 1971); and amnesics are slower than their control group, especially after both groups have practiced (Howes, 1983).…”
Section: Skill In Generating Simple Imagesmentioning
confidence: 82%
“…This scale was developed for the purpose of this study. It was based on the work of earlier researchers who had developed questionnaires to measure processing preferences (e.g., Ernest & Paivio, 1971;Richardson, 1977). The instrument employed here was modelled closely on the Verbaliser-Visualiser Questionnaire (VVQ) developed by Richardson (1977).…”
Section: Measures Used In the Studymentioning
confidence: 99%
“…Among the first of these scales were the Ways of Thinking (WOT) questionnaire (Paivio, 1971) and the Individual Differences Questionnaire (IDQ) (Ernest & Paivio, 1971;Paivio & Harshman, 1983), a selfreport instrument which yielded scores on a verbal subscale and a separate imagery subscale. Moran (1993) commented that scales based on Paivio's dual code theory have not been widely used in sport research.…”
Section: Individual Differences In Processing Preferencementioning
confidence: 99%