“…However, the meaning of a construct is defined from the common sense of a collectivity. As one does not live isolated, but in a social group with which the world is shared, such meaning becomes a social representation, that is, it defines a social reality (Jodelet, 2001;Silva, Camargo, & Padilha, 2011;Silva, Camargo, & Padilha, 2011). That way, social representations have a great potential for clear definition of constructs in the information systems (IS) area, as this area deals directly with the advancements in information technology and so new constructs turn up evenly, leading academics to investigate them most of the time without knowing exactly their actual meanings (Joia & Marchisotti, 2018).…”