Image differentiation with corporate environmental responsibility

Heikkurinen, Pasi

doi:10.1002/csr.225

Cited by 132 publications

(118 citation statements)

References 392 publications

(678 reference statements)

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“…One of the ways a firm can build up its reputation is by engaging in CSR activities. Most academic literature regarding CSR looked at ways in which CSR could benefit a firm by improving its reputation (Gardberg and Fombrun, 2006;Heikkurinen, 2010;Babiak and Trendafilova, 2011). Lin et al (2016) find that the reputation damage of information on environmental irresponsibility is lower for companies with CSR activities than for companies without CSR activities.…”

Section: Discussion and Managerial Implications Contribution To Litermentioning

confidence: 99%

“…One of the advantages of engaging in CSR is that it can improve the firm's reputation (Gardberg and Fombrun, 2006;Heikkurinen, 2010;Babiak and Trendafilova, 2011;Melo & Garrido-Morgado, 2012;Lin et al, 2016). Enhanced stakeholder perceptions are a valuable resource that will lead to improved financial performance (Walker and Mercado, 2015).…”

Section: Orporate Social Responsibility (Csr) Consultancies Increasmentioning

confidence: 99%

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Does Corporate Social Responsibility Put Reputation at Risk by Inviting Activist Targeting? An Empirical Test among European SMEs

Graafland

2017

Corp Soc Responsibility Env

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Corporate social responsibility (CSR) is believed to improve a company's reputation. However, CSR may also put reputation at risk by making the company a more attractive target for activists' campaigns. We test this effect on a sample of 1355 European small and medium-sized enterprises (SMEs). We find that CSR increases the future probability that an SME's CSR is monitored by local non-governmental organizations (NGOs) and that this moderates criticism of the SME's CSR. The results imply that SMEs that only halfheartedly implement CSR are more vulnerable to public criticism than SMEs that do not engage in CSR at all. It is advisable that SMEs only position themselves as sustainable companies if their environmental policies have proven to contribute to sustainable development. When initiating stakeholder engagement, SMEs should prevent disappointment by tempering stakeholders' expectations, as NGOs participating in a stakeholder dialogue can use inside information to raise public criticism.

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Section: Discussion and Managerial Implications Contribution To Litermentioning

confidence: 99%

Section: Orporate Social Responsibility (Csr) Consultancies Increasmentioning

confidence: 99%

Does Corporate Social Responsibility Put Reputation at Risk by Inviting Activist Targeting? An Empirical Test among European SMEs

Graafland

2017

Corp Soc Responsibility Env

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“…Previous studies have shown that through CSR activities, companies can improve consumer attitudes and develop favorable corporate images and reputations over time [2][3][4]. Consumer perception of CSR affects a corporation's overall reputation because consumers typically want to be associated with companies that have good reputations [5,6]. However, there has been little research regarding how consumer perception of CSR influences corporate reputation, even though it is widely known that CSR itself plays an important role in building corporate reputation [7,8].…”

Section: Introductionmentioning

confidence: 99%

Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation

2015

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Abstract:The aim of this research is to investigate the relationship between consumer perception of Corporate Social Responsibility (CSR), corporate brand trust, corporate hypocrisy, and corporate reputation. Based on the one-to-one interview method using a structured questionnaire of 560 consumers in South Korea, the proposed model was estimated by structural equation modeling analysis. The model suggests that consumer perception of CSR influences consumer attitudes toward a corporation (i.e., perceived corporate hypocrisy and corporate reputation) by developing corporate brand trust. This in turn further enhances corporate reputation while decreasing corporate hypocrisy. The findings of our study demonstrate that consumer perception of CSR is an antecedent to corporate brand trust, which fully mediates the relationship between consumer perception of CSR and corporate reputation. In addition, corporate brand trust has the role of partial mediator in the relationship between consumer perception of CSR and corporate hypocrisy. These results imply that to better understand the relationship between consumer perception of CSR and consumer attitudes toward a corporation, it is necessary to consider corporate brand trust as an important mediating variable. The theoretical and practical implications of this study are discussed, together with its limitations and potential for future research. OPEN ACCESSSustainability 2015, 7 3684

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“…For example, the quantitative study conducted by Becker-Olsen, Taylor, Hill, and Yalcinkaya (2011) found that based on global brand positioning theory (which suggests that consumer perception is positively associated with the global positioning of the brand); CSR efforts and consumer perceptions are positively linked. In terms of linking TBL to image, literature did not reveal a significant research in this area; however, some research has extended sustainability-related activities to the enhanced organization image (Bibri, 2008;Chen, 2008;Heikkurinen, 2010;Phelan-Ribera, 2011). The literature review did not reveal significant studies on TBL and image.…”

Section: Research Integrating Tbl Strategic Positioning Differentiamentioning

confidence: 99%

The Influence of Triple Bottom Line on Strategic Positioning: An Exploratory Case Study on Differentiation through Image

Alhaddi¹

2014

JMS

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Using grounded theory as a methodological approach, the influence of triple bottom line (TBL) was explored as an emerging, yet substantially important phenomenon on strategic positioning through image differentiation. This study makes a contribution to the sustainability scholarship (TBL as a subset of sustainability) and the marketing scholarship by introducing and exploring the dynamics among TBL, strategic positioning, differentiation, and image. This is done by presenting The Influence of TBL on Strategic Positioning Framework, which illustrates how these four variables are connected. This work also contributes to strategic management, social investing, and human resource scholarship by suggesting the positive impact of the TBL Image (a term defined and introduced in this study) on developing long term strategies, talent acquisition and retention, and business growth within a global organization.

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Image differentiation with corporate environmental responsibility

Cited by 132 publications

References 392 publications

Does Corporate Social Responsibility Put Reputation at Risk by Inviting Activist Targeting? An Empirical Test among European SMEs

Does Corporate Social Responsibility Put Reputation at Risk by Inviting Activist Targeting? An Empirical Test among European SMEs

Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation

The Influence of Triple Bottom Line on Strategic Positioning: An Exploratory Case Study on Differentiation through Image

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