Image 2.0 oder: SelbstTechnologien in sozio-medialen Netzwerken

Ochsner, Beate

doi:10.14361/transcript.9783839424094.161

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“…Concerning the presentation of professional capacities, there is one study on LinkedIn by Bremner & Phung (2015); LinkedIn is rather formulaic, with limited variability in the linguistic/discursive design and thus not comparable to the corpus of this study. Broader linguistic aspects of self-presentation were analyzed on Instagram influencers by Löwe (2019) and more generally by Ochsner (2014) since being an influencer is a job, it is also different from what is analyzed in this study. This paper sheds light on web applications for jobs, or offers of services, in the times of the aftermath of the SARS-CoV-2-triggered lockdowns in March 2020.…”

Section: Introductionmentioning

confidence: 99%

linguistic impact of coronavirus on online service offers in Spain as well as France, Germany, Italy, the Netherlands and the UK

Grzega

2021

lingcure

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Service offers from online platforms in Spain, Germany, Italy, France, Belgium, the Netherlands and the UK since the COVID-19-related lockdowns in March 2020 are analyzed and related to classical pragmatic nomenclatures. As a result, COVID-19-related lexemes are used particularly in Spain, hardly in the Netherlands, and to a medium degree in Germany, France, Italy and the UK. Often, such phrases are expressive/phatic, occasionally with an appeal to pity, just to promote positive connotations, not adding anything on the nature of the service. COVID-related lexemes are used, albeit rarely, to say that there is something positive in the crisis situation. More frequently, these lexemes are employed, in Spain, Germany and Italy, to explain the motivation for the service offer. In all countries, the lexemes are (semantically superfluously?) used to say that the service offered is free from danger (sometimes being pseudo-assertive). In Spain, covid-lexemes are very typically used to show that the service supplier is free from danger (even in headlines and first sentences), in various kinds of wordings, which mostly do not support the pretended message from a strict medical point of view: beyond classical terminology, such cases could be termed jargon-related conventional pseudo-implications.

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Section: Introductionmentioning

confidence: 99%

linguistic impact of coronavirus on online service offers in Spain as well as France, Germany, Italy, the Netherlands and the UK

Grzega

2021

lingcure

View full text Add to dashboard Cite

show abstract

Image 2.0 oder: SelbstTechnologien in sozio-medialen Netzwerken

Cited by 1 publication

References 0 publications

linguistic impact of coronavirus on online service offers in Spain as well as France, Germany, Italy, the Netherlands and the UK

linguistic impact of coronavirus on online service offers in Spain as well as France, Germany, Italy, the Netherlands and the UK

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