“…Theorising in pragmatics has pointed to a number of elements: Relational management goals: politeness/impoliteness (many authors); identity and selfpresentation (e.g. Ruhi, 2009;); rapport orientation (Spencer-Oatey, 2005, 2000; The quality or nature of the relationship to be 'managed': distance/closeness and equality/inequality (see Spencer-Oatey, 1996, for a review); Sensitivity factors: face (Brown and Levinson, 1987 and many others), politeness maxims (Leech 1983), sociality rights and obligations (Spencer-Oatey, 2005, 2000; Strategies for management, including: directness/indirectness (e.g. Brown and Levinson, 1987;Blum-Kulka, House and Kasper, 1989); 'super-strategies' such as positive/negative politeness strategies (Brown and Levinson, 1987) and involvement/independence strategies (Scollon and Scollon, 1995); content focus and functions, such as social talk, supportive humour, compliments (e.g.…”