Illuminating Systemic Functional Grammatics (Theory) as a Viable Tool of Digital Humanities

Dalamu, Taofeek

doi:10.16995/dscn.287

Cited by 3 publications

(2 citation statements)

References 17 publications

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“…The researcher with the application of Halliday and Matthiessen's (2014) terminology of speech resources roles, employed tables and graphs to elucidate the frequencies of the grammatical components of the dialogue structures, as demonstrated in Table 2, Figures 11 and 12, latter below. Besides the quantification of linguistic devices (Dalamu 2019b), explanations on the interplay of images and wordings followed after van Leeuween's (2005) theorisation and Kress and van Leeuwen's (2006) insight of communicative acts and image acts respectively. The elements in Table 1 are the written modes in the analysed ads.…”

Section: Methodsmentioning

confidence: 99%

Social semiotic genre: exploring the interplay of words and images in advertising

Dalamu¹

2022

AFLLM

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This study examined the interplay of pictorial and written modes that position advertising as a multimodal genre, explainable through a social semiotic perspective. Eight advertisements of the financial, telecommunications, and beverage products functioned as devices of analysis. Nevertheless, multimodal communicative acts served as the processing tool, elucidating the meaning potentials of the advertising configurations. Having deployed a system of multimodal interacts, tables and graphs assisted in accounting for the frequency of the semiotic resources of the written modes. The analysis indicated large and highlighted fonts (Celebrating the world’s no. 1 fixer), repetitions (Guinness, Maltina, real deal), and deviant constructs (EazyLoans, GTWorld) as elements of propagating intended messages. The deployment of codes (*966*11#, 737) and fragmented clauses (Over N100 million worth of airtime) played some roles in the meaning-making operations. Of significance is the Guinness’ conceptual “digits” of 17:59, contextualising the year, time, and channel of promotional benefits. Though questions (Have you called mum today?), offer (It can be), and minor clauses (Welcome to Guinness time) were parts of the communicative systems, statements (Terms and condition apply) and commands (Enjoy the complete richness of Maltina) dominated the entire dialogues. One might suggest that communicators should endeavour to deploy apt constructions and create eye-lines between participants as means of sensitising readers into consumption.

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Section: Methodsmentioning

confidence: 99%

Social semiotic genre: exploring the interplay of words and images in advertising

Dalamu¹

2022

AFLLM

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“…The constitutive occupies a space for the declarative and interrogative clauses. The interrelationships come up where the modulated interrogative and declarative, as objects of offer and statement are employed by a speaker to give invitation to the audience to receive something (DALAMU, 2018b). The writer also observes that the speaker deploys the imperative and interrogative to demand goods and services and information from the audience.…”

Section: Speech Functionsmentioning

confidence: 99%

Halliday’s Mood System: A Scorecard of Literacy in the English Grammar in an L2 Situation / O sistema de modo de Halliday: um quadro de resultados sobre o conhecimento da gramática da língua inglesa como L2

Dalamu¹

2019

RELIN

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It is no gainsaying that English is not only renowned in world affairs; its hegemony over other languages seems incontestable, and perhaps, unchecked. The domineering behavior has persuaded an L2 speaker to seek the knowledge of the language at all costs. It is fascinating to propose that the Halliday’s mood system could play a vibrant role in the understanding of the structures of English. This basis inspired the study to elucidate the arms of the mood system as consisting of grammatical structures of declarative, imperative, and interrogative; semiotic domains of Mood and Residue; and interpersonal grammatical transposition of MOOD. For a practical purpose, the study examined ten texts of advertisements processed through the mood system. The analysis revealed the verbal group as containing the finite and the predicator. Moreover, in a situation of fusion, both Finite and Predicator shared the verbal functional entity in terms of tense and natural ‘process’ statuses. Furthermore, Subject, Finite, Predicator, Complement, and Adjunct (SFPCA) are the components of the declarative, Predicator, Complement, and Adjunct (PCA) represent the jussive imperative; and SPCAs are units of the suggestive imperative. The study suggested that the appreciation of mood systemic sequences could quicken an L2 speaker to a better-cum-fuller understanding of English grammatical system.Keywords: English grammar; language acquisition; language learning; literacy; mood system.Resumo: Não é novidade que o inglês é reconhecido mundialmente; sua hegemonia parece incontestável e talvez, sem julgamento. A dominância dessa língua persuade seus falantes como L2 a buscarem conhecimento sobre ela de todas as formas. É fascinante propor que o sistema de modo de Halliday poderia ter um papel importante na compreensão das estruturas do inglês. Essa ideia inspirou esse estudo a elucidar o papel do sistema de modo, o qual consiste de estruturas gramaticais declarativas, imperativas e interrogativas; que pertencem ao domínio semiótico de Modo e Resíduo e à transposição gramatical interpessoal de MODO. Para o estudo dez testos de propagandas foram processados através do sistema de modo. A análise revelou que o grupo verbal contém formas Finitas e Predicadores. Ademais, numa situação de fusão, ambos o sistema Finito e Predicador dividiam a função verbal de entidade funcional em termos de tempo e processos naturais. Além disso, Sujeito, Finito, Predicador, Complemento e Adjunto (SFPCA) são componentes de declarativas; Predicador, Complemento e Adjunto (PCA) representam o imperativo jussivo; e SPCAs são unidades do imperativo sugestivo. O estudo sugere que a observação de sequências sistêmicas de modo poderiam agilizar o conhecimento de um aprendiz de inglês L2 do sistema gramatical da língua.Palavras-chave: gramática do inglês; aquisição de língua; aprendizagem de língua; letramento; sistema de modo.

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Donald Trump's 2016 American Presidential Election Victory Remarks: An Ideational Perspective

Dalamu¹

2018

SSRN Journal

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Illuminating Systemic Functional Grammatics (Theory) as a Viable Tool of Digital Humanities

Abstract: This is a peer-reviewed article in Digital Studies/Le champ numérique, a journal published by the Open Library of Humanities.

Cited by 3 publications

References 17 publications

Social semiotic genre: exploring the interplay of words and images in advertising

Social semiotic genre: exploring the interplay of words and images in advertising

Halliday’s Mood System: A Scorecard of Literacy in the English Grammar in an L2 Situation / O sistema de modo de Halliday: um quadro de resultados sobre o conhecimento da gramática da língua inglesa como L2

Donald Trump's 2016 American Presidential Election Victory Remarks: An Ideational Perspective

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