If You Build (and Moderate) It, They Will Come: The Smokefree Women Facebook Page

Post, Samantha; Taylor, Shani C.; Sanders, Amy; Goldfarb, Jeffrey M.; Hunt, Yvonne; Augustson, Erik

doi:10.1093/jncimonographs/lgt019

Cited by 15 publications

(10 citation statements)

References 12 publications

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“…Reports to date suggest that many public health organisations, when present on social media, tend to use one-way messaging in the broadcast manner that is suitable for traditional media, but ignore the engagement element that is central to social media (81) . In contrast, Post et al (82) demonstrate the dramatic impact of interactive communication on social media in relation to health behaviour outcomes. While a democratic environment can empower individuals to engage and change behaviour, the user-generated content and interactivity that are hallmarks of the digital environment mean that public health bodies must enter into an uncontrolled situation to truly participate in digital communications.…”

Section: Challenges and Barriersmentioning

confidence: 93%

Digital and social media opportunities for dietary behaviour change

McGloin¹,

Eslami²

2014

Proc. Nutr. Soc.

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The way that people communicate, consume media and seek and receive information is changing. Forty per cent of the world's population now has an internet connection, the average global social media penetration is 39 % and 1·5 billion people have internet access via mobile phone. This large-scale move in population use of digital, social and mobile media presents an unprecedented opportunity to connect with individuals on issues concerning health. The present paper aims to investigate these opportunities in relation to dietary behaviour change. Several aspects of the digital environment could support behaviour change efforts, including reach, engagement, research, segmentation, accessibility and potential to build credibility, trust, collaboration and advocacy. There are opportunities to influence behaviour online using similar techniques to traditional health promotion programmes; to positively affect health-related knowledge, skills and self-efficacy. The abundance of data on citizens' digital behaviours, whether through search behaviour, global positioning system tracking, or via demographics and interests captured through social media profiles, offer exciting opportunities for effectively targeting relevant health messages. The digital environment presents great possibilities but also great challenges. Digital communication is uncontrolled, multi-way and co-created and concerns remain in relation to inequalities, privacy, misinformation and lack of evaluation. Although web-based, social-media-based and mobile-based studies tend to show positive results for dietary behaviour change, methodologies have yet to be developed that go beyond basic evaluation criteria and move towards true measures of behaviour change. Novel approaches are necessary both in the digital promotion of behaviour change and in its measurement.Social media: Digital communications: Behaviour change: Health communications:Mobile healthThe way that people communicate with each other, consume media and seek and receive information has changed dramatically. Newspaper readership is falling, radio listenership fragmenting (2) and people time shift their television viewing, skipping advertising (3) . Forty per cent of the world's population now has an internet connection compared with <1 % in 1995. This number is set to reach 43 % (3 billion) by the end of 2014 (4) . Average global social media penetration is 39 %, ranging from 82 % in Canada to 12 % in India (5) . One and a halfbillion people have relatively fast access to the internet from their mobile phone (5) . This large-scale move in population use of digital, social and mobile media presents an unprecedented opportunity to connect with individuals on issues concerning health and behaviour change and to weave health information into the daily lives of citizens. The present paper aims to investigate this in relation to dietary behaviour change, drawing on examples from both nutrition and food safety. It includes an exploration of the scientific and grey literature and relevant websites, comb...

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Section: Challenges and Barriersmentioning

confidence: 93%

Digital and social media opportunities for dietary behaviour change

McGloin¹,

Eslami²

2014

Proc. Nutr. Soc.

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Section: Introductionmentioning

confidence: 99%

“…Launched in 2009, the Smokefree Women Facebook group saw improved growth and engagement after a significant strategy shift documented by Post et al [ 12 ]. The strategy modification focused on repurposing user-generated content to encourage engagement in lieu of primarily promoting Smokefree resources [ 12 ]. With over 22,000 fans (“likes” on the page) at the time of data collection averaging 1700 user comments, 110 shares, and 6300 likes monthly, the community was ripe for an exploration of user interactions.…”

Section: Introductionmentioning

confidence: 99%

Social Network Behavior and Engagement Within a Smoking Cessation Facebook Page

Cole-Lewis

Galica²,

Dreyer³

et al. 2016

J Med Internet Res

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BackgroundSocial media platforms are increasingly being used to support individuals in behavior change attempts, including smoking cessation. Examining the interactions of participants in health-related social media groups can help inform our understanding of how these groups can best be leveraged to facilitate behavior change.ObjectiveThe aim of this study was to analyze patterns of participation, self-reported smoking cessation length, and interactions within the National Cancer Institutes’ Facebook community for smoking cessation support.MethodsOur sample consisted of approximately 4243 individuals who interacted (eg, posted, commented) on the public Smokefree Women Facebook page during the time of data collection. In Phase 1, social network visualizations and centrality measures were used to evaluate network structure and engagement. In Phase 2, an inductive, thematic qualitative content analysis was conducted with a subsample of 500 individuals, and correlational analysis was used to determine how participant engagement was associated with self-reported session length.ResultsBetween February 2013 and March 2014, there were 875 posts and 4088 comments from approximately 4243 participants. Social network visualizations revealed the moderator’s role in keeping the community together and distributing the most active participants. Correlation analyses suggest that engagement in the network was significantly inversely associated with cessation status (Spearman correlation coefficient = −0.14, P=.03, N=243). The content analysis of 1698 posts from 500 randomly selected participants identified the most frequent interactions in the community as providing support (43%, n=721) and announcing number of days smoke free (41%, n=689).ConclusionsThese findings highlight the importance of the moderator for network engagement and provide helpful insights into the patterns and types of interactions participants are engaging in. This study adds knowledge of how the social network of a smoking cessation community behaves within the confines of a Facebook group.

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“…By the end of the study, options for creating closed communities were available on many popular social media platforms. Some researchers have had success initiating observations of successful, naturally occurring social media communities established for specific health conditions [51,52]. However, other researchers have reported limited success in their efforts to start and maintain communication about health topics on similar sites [53].…”

Section: Discussionmentioning

confidence: 99%

Incorporating Technology Into the iCook 4-H Program, a Cooking Intervention for Adults and Children: Randomized Controlled Trial

Colby

Moret²,

Olfert

et al. 2019

JMIR Pediatr Parent

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Background Families who cook, eat, and play together have been found to have more positive health outcomes. Interventions are needed that effectively increase these health-related behaviors. Technology is often incorporated in health-related interventions but is not always independently assessed. Objective The objective of this study was to describe challenges and facilitators to incorporating technology into the iCook 4-H intervention program. Methods Dyads (n=228) composed of children (mean 9.4, SD 0.7 years old) and an adult primary meal preparer (mean 39.0, SD 8 years) were randomly assigned to a control (n=77) or treatment group (n=151). All treatment group dyads participated in 6 in-person sessions designed to increase families cooking, eating, and playing together. We incorporated Web-based between-session technological components related to the curriculum content throughout the intervention. Assessments were completed by both groups at baseline and at 4, 12, and 24 months; they included measured anthropometrics for children, and online surveys about camera and website skill and use for dyads. Session leaders and participants completed open-ended process evaluations after each session about technological components. We computed chi-square analysis for sex differences in technological variables. We tested relationships between video posting frequency and outcomes of interest (cooking frequency, self-efficacy, and skills; dietary intake; and body mass index) with Spearman correlations. Process evaluations and open-ended survey responses were thematically analyzed for beneficial and inhibiting factors, including technological components in the curriculum. Results Only 78.6% (81/103) of children and 68.3% (71/104) of adults reported always being comfortable accessing the internet postintervention. Boys reported being more comfortable than girls with technological tasks (P<.05). Children who posted more videos had a higher level of cooking skills at 4 months postintervention (r=.189, P=.05). Barriers to website usage reported most frequently by children were lack of accessibility, remembering, interactivity, motivation, time, and lack of parental encouragement. Conclusions Incorporating technological supports, such as cameras and websites, into children’s programs may help produce improved outcomes. Identifying barriers to and patterns of technology usage need to be considered when developing future child health promotion interventions. Trial Registration ISRCTN Registry ISRCTN54135351; https://www.isrctn.com/ISRCTN54135351

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If You Build (and Moderate) It, They Will Come: The Smokefree Women Facebook Page

Cited by 15 publications

References 12 publications

Digital and social media opportunities for dietary behaviour change

Digital and social media opportunities for dietary behaviour change

Social Network Behavior and Engagement Within a Smoking Cessation Facebook Page

Incorporating Technology Into the iCook 4-H Program, a Cooking Intervention for Adults and Children: Randomized Controlled Trial

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