“…big data, artificial intelligence, robotics, controlled environment agriculture, and genetic editing) (Siegrist and Hartmann, 2020), act as tools to construct identity markers and appoint social memberships (Fozdar, 2021; Grosglik, 2017). To explore this, we rely on the intersection of food ethics (Johnston et al, 2011) and social identities (Tajfel, 1978) across three themes that signal moral identities: (1) ethical consumption as a form of citizenship (Johnston et al, 2011); (2) political ethics in the form of nationalism (Onstenk, 2023); and (3) ethical knowledge in the form of nostalgia (Cutcher, 2008).…”