Identity performances on professional accounting association magazine covers
Anne K.H. Neal,
Merridee Lynne Bujaki,
Sylvain Durocher
et al.
Abstract:PurposeThe authors examine and compare accounting associations' identities in distinct segments of the accounting profession surrounding the 2014 merger of three Canadian accounting associations.Design/methodology/approachThe authors conceive of accounting associations' magazine front covers as a setting for “identity performance” (i.e. a scenery through which identity dimensions are intentionally communicated to target audiences). The authors examine pre-merger and post-merger associations' identity performan… Show more
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