Identity in the context of globalization

Abstract

Relevance. The article focuses on the issue of preserving national identity. Purpose. The concept of identity, which takes place in the context of globalization, first of all considers the fundamental role of cultural identity, which forms an independent identity, that is, a stable understanding of a person as a member of society and a sense of identity of the people, allowing him to find his own place in the interethnic space. Methodology. The main element of each national identity is a single semantic integrity or cultural identity, which is perceived as a characteristic of the nation. Results. In this article, the authors come to the conclusion that semantic integrity is based on the unbreakable unity of the whole system from the inclusion in the unity. Thus, it comes to the conclusion that it is impossible to change uniqueness without changing its main ideas. Conclusions. The article concludes that globalization seeks to destroy national identity, destroy global processes of its democratization, standardization of culture, economy, universalization of values and informatization.