2020
DOI: 10.1080/14725843.2020.1804829
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Identity construction or obfuscation on social media: a case of Facebook and WhatsApp

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Cited by 11 publications
(5 citation statements)
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“…Ambiguous identity may impede relationship building within online groups. It has been recommended that social media users, to benefit individuals and organisations, should avoid identity obfuscation within posts ( 29 ). In accordance, authenticity can be an effective discursive strategy within many contexts; it can promote relationship development and effective communication about health contributing to change in therapeutic settings ( 30 ), and within the workplace, authenticity can frame talk as unscripted with genuine intentions ( 31 ).…”
Section: Introductionmentioning
confidence: 99%
“…Ambiguous identity may impede relationship building within online groups. It has been recommended that social media users, to benefit individuals and organisations, should avoid identity obfuscation within posts ( 29 ). In accordance, authenticity can be an effective discursive strategy within many contexts; it can promote relationship development and effective communication about health contributing to change in therapeutic settings ( 30 ), and within the workplace, authenticity can frame talk as unscripted with genuine intentions ( 31 ).…”
Section: Introductionmentioning
confidence: 99%
“…Using WhatsApp's status updates feature, users can also share their experiences and feelings with their limited contact groups through text messages, photos, audio, and videos. These status updates are a means to convey the sender's identity or image to their specific contacts and allow them to express their opinions, likes, and dislikes, among other aspects (Jakaza, 2020). Despite the growing popularity and use of the WhatsApp platform, various research gaps are evident in the extant literature.…”
Section: Introductionmentioning
confidence: 99%
“…Directly as spoken language, it can include speaking with someone in person. Indirectly as written language, it implies that the users of the written language can utilize their gadgets to use applications such as WhatsApp, Facebook Messenger, Google mail (Jakaza, 2022;Leong, 2017;Nordheim et al, 2018).…”
Section: Introductionmentioning
confidence: 99%