2017
DOI: 10.1089/cyber.2017.0162
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Identity Confusion and Materialism Mediate the Relationship Between Excessive Social Network Site Usage and Online Compulsive Buying

Abstract: This study investigates the mediating role of identity confusion and materialism in the relationship between social networking site (SNS) excessive usage and online compulsive buying among young adults. A total of 501 SNS users aged 17 to 23 years (M = 19.68, SD = 1.65) completed an online survey questionnaire. A serial multiple mediator model was developed and hypotheses were tested using structural equation modeling. The results showed that excessive young adult SNS users had a higher tendency toward compuls… Show more

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Cited by 61 publications
(55 citation statements)
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“…Although college students may use the Internet as a tool to develop their self-identity, IA may limit real-world interaction and therefore slow the development of self-identity [56]. In addition, exposure to different identities in online activities may exacerbate their self-identity confusion [60]. Therefore, college students require help with self-identity confusion to develop adaptive ways to interact with others and develop interpersonal relationships in order to improve their self-identity and consequently reduce their dependence on the Internet.…”
Section: Discussionmentioning
confidence: 99%
“…Although college students may use the Internet as a tool to develop their self-identity, IA may limit real-world interaction and therefore slow the development of self-identity [56]. In addition, exposure to different identities in online activities may exacerbate their self-identity confusion [60]. Therefore, college students require help with self-identity confusion to develop adaptive ways to interact with others and develop interpersonal relationships in order to improve their self-identity and consequently reduce their dependence on the Internet.…”
Section: Discussionmentioning
confidence: 99%
“…Valkenburg and Peter () argue that consumers who spend considerable time online, might develop different personalities to facilitate their various online interactions on social networking sites. Since the different personalities are switched on and off depending on the online context rather than being integrated, consumers who spend considerable time on social networking sites seem to experience diminished SCC (Sharif & Khanekharab, ).…”
Section: Conceptual Modelmentioning
confidence: 99%
“…Yaş faktörünün kompulsif satın alma davranışına yönelik ilişkisi ile ilgili ise tutarlı ve net bir sonuç ortaya konulamamıştır (Workman ve Paper, 2010). Çevrimiçi kompulsif satın alma davranışıyla ilgili ise çok az sayıda çalışmaya rastlanmıştır (Sharif ve Khanekharab, 2017;Sharif ve Yeoh, 2018;Lee ve Park, 2008). Sharif ve Khanekharab (2017) ve Sharif ve Yeoh (2018), sosyal ağları aşırı kullanan gençlerin daha fazla çevrimiçi kompulsif satın alma eğiliminde olduklarını belirlemişlerdir.…”
Section: çEvrimiçi Kompulsif Satın Alma Davranışıunclassified
“…Çevrimiçi kompulsif satın alma davranışıyla ilgili ise çok az sayıda çalışmaya rastlanmıştır (Sharif ve Khanekharab, 2017;Sharif ve Yeoh, 2018;Lee ve Park, 2008). Sharif ve Khanekharab (2017) ve Sharif ve Yeoh (2018), sosyal ağları aşırı kullanan gençlerin daha fazla çevrimiçi kompulsif satın alma eğiliminde olduklarını belirlemişlerdir. Lee ve Park'a (2008) göre ise, internetteki sanal topluluklar tüketicilere hem bilgi vermekte hem de onların çevrimiçi kompulsif satın alma davranışı göstermelerini önlemektedir.…”
Section: çEvrimiçi Kompulsif Satın Alma Davranışıunclassified
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