Abstract:This paper explores the construction of Latino identity in Spain. The term Hispanic (Latino later became the label
of choice) was added to the US census in the 1970s, initially as an ethnic category, but it has undergone a process of
racialization, making Latinos a distinct racial group in the US. The concept of Latinidad has been extensively
studied in the US context. This paper adopts a netnographic approach to examine how Latinidad is constructed i… Show more
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