Identifying tourists with smaller environmental footprints

Dolničar, Sara

doi:10.1080/09669581003668516

Cited by 145 publications

(130 citation statements)

References 52 publications

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“…• the analysis of the behavior and motivations of the segments of demand that are interested in sustainable tourism offers [37,[53][54][55][56][57][58][59][60].…”

Section: Sustainable Tourism and Tourist Demandmentioning

confidence: 99%

Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies

Buffa

2015

Sustainability

107

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Global trends highlight the growing tourist interest in authentic and sustainable holiday experiences. Designing strategies that enable destinations to catch this tourist segment is, therefore, becoming more and more important for competitiveness. A long-term outlook calls into question the "next generation" of actual and potential tourists, i.e., young people: understanding their attitude towards sustainability is paramount to drive tourism development in a direction which is coherent to the forthcoming demand. Drawing from an ad hoc survey of 1156 members of the largest Italian association of student and youth tourism, this contribution (a) discusses youth attitudes towards sustainability, their travel motivations and behavior (b) identifies different profiles of young tourists with reference to sustainability. By using characteristics and dimensions linked with "harder ecotourists" we identify hard path young tourists (HPYT) and soft path young tourists (SPYT). The findings confirm young people's interest in certain dimensions of sustainability and the influence this interest has on their decision-making processes, motivations, and behaviors. HPYT and SPYT are profiles which should be considered in destination strategies: the strong sensitivity of HPYT to sustainability suggests the possibility of creating offers that optimize the unique features of a territory.

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“…• the analysis of the behavior and motivations of the segments of demand that are interested in sustainable tourism offers [37,[53][54][55][56][57][58][59][60].…”

Section: Sustainable Tourism and Tourist Demandmentioning

confidence: 99%

Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies

Buffa

2015

Sustainability

107

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“…This view is endorsed by Dolnicar's (2010) research that observed that people who consider themselves as eco-friendly would behave in a pro-environmental way if they had the opportunity to do so, even on vacations. Behavioural control (beliefs about the presence of factors that facilitate performance of the behaviour) enables individuals to move from attitudes to actual behaviour (Berger & Corbin, 1992).…”

Section: The Impact Of Management Strategies Benefits and Barriers Omentioning

confidence: 82%

“…Prior research has demonstrated that people are more likely to become involved in a good cause if they are asked in advance to do so (Schwarzwald, Raz, & Zvibel, 1979;Sherman, 1980), and if facilities are provided to enable their involvement (Dolnicar, 2010;McKenzie-Mohr, 2000b;Schwarzwald, Raz, & Zvibel, 1979;Sherman, 1980). Thus, festivals that request eco-friendly behaviours in their attendees before and during the festival or, in other words, frame the event as green, seem to be more effective in controlling negative environmental impacts than those festivals that do not.…”

Section: Attendees' Perceptions Regarding the Green Status Of The Fesmentioning

confidence: 99%

Factors that influence engagement in on-site environmentally responsible behaviours at music festivals

Alonso-Vazquez¹

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The study of on-site environmentally responsible behaviours at outdoor events is important because of the negative environmental degradation that may be caused when hosting these events. Studying these behaviours is especially important at music festivals that are held in protected areas, and/or for festival managers who have an interest in controlling the events' negative environmental impacts. Despite recent interest by event managers in developing strategies to encourage attendees' environmentally responsible behaviours, this task is still a challenge because attendees may be disinterested in behaving pro-environmentally in the music festival context. Given this, event managers need to find novel ways to encourage attendees to participate more in on-site environmentally responsible behaviours.To contribute toward finding alternative ways to encourage more participation, this research investigated the major psychographic factors that influence attendees' engagement in on-site environmentally responsible behaviours at music festivals. To identify these factors, the following research activities were carried out: phone interviews with music festival managers (10 participants); two online questionnaires (pre-visit and post-visit to festivals) across multiple music festivals (1,313 and 420 participants, respectively); and on-site interviews with attendees at a three-day music festival located near an Australian national park (81 participants).The findings of this study reveal that event managers consider it important to build a proenvironmental culture into their event communities in order to capitalise on attendees' sense of community that may support environmentally responsible behaviours. The analysis also provides evidence of discrepancies between attendees' intentions to behave in an environmentally responsible way at the music festivals and their actual behaviours.Psychographic factors such as pro-environmental predisposition, self-identity as eco-friendly, festival attachment, place attachment, on-site management strategies, perceived benefits and barriers are all important contributors to attendees' on-site behaviours. Further, the study finds that some attendees exceed their intentions to behave responsibly towards the environment and that this is linked with their perceptions of the music festival's green status.Attendees also consider it important to behave in an environmentally responsible way on-site because of the benefits they perceive for the well-being of both the festival community and the environment. In terms of barriers to engaging in on-site environmentally responsible behaviours, the findings reveal that the main obstacle for attendees is the belief that their actions will not make a difference.These results are of great significance to event management settings and can contribute to the design of management strategies to encourage attendees' on-site eco-friendly behaviours.

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“…Barber et al identified the market of "the Millennial male with strong environmental attitudes" as a "substantial market for ecological products" (Barber et al, 2010, p. 64). Dolnicar (2010) found environmental values, or a moral obligation to protect the environment, was a strong predictor of environmentally-friendly tourist behavior and environmental behavior at home. Ham and Han (2012) show that purchase-related loyalty, measured as intentions to visit, acceptance of price premiums, and providing recommendations, were amplified by consumers with positive environmental values.…”

Section: Environmental Valuesmentioning

confidence: 99%