Abstract:This study explored the similarities and differences in the consumer segmentation Demographic results showed that although both locations were relatively similar in many ways there were significant differences in income and post-secondary education levels.Customer value and quality data revealed two significant and consistent factors in choosing a fitness facility, the quality of the training and staff knowledge. However, customer satisfaction levels reported by IF Langley customers of training quality and sta… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.