2017 26th International Conference on Computer Communication and Networks (ICCCN) 2017
DOI: 10.1109/icccn.2017.8038388
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Identifying the Social Signals That Drive Online Discussions: A Case Study of Reddit Communities

Abstract: Abstract-Increasingly people form opinions based on information they consume on online social media. As a result, it is crucial to understand what type of content attracts people's attention on social media and drive discussions. In this paper we focus on online discussions. Can we predict which comments and what content gets the highest attention in an online discussion? How does this content differ from community to community? To accomplish this, we undertake a unique study of Reddit involving a large sample… Show more

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Cited by 48 publications
(24 citation statements)
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“…On Reddit forums, for example, community rules (injunctive norms) are often displayed in a sidebar next to a comment board [27] or in a 'sticky' comment at the top of a thread [41], and active discussions (descriptive norms) appear near the top of the page. If the behaviors exhibited in these active discussions reflect the injunctive norms displayed in the community rules, the injunctive and descriptive norms of the forum can be said to be congruent.…”
Section: Normative Congruencementioning
confidence: 99%
See 1 more Smart Citation
“…On Reddit forums, for example, community rules (injunctive norms) are often displayed in a sidebar next to a comment board [27] or in a 'sticky' comment at the top of a thread [41], and active discussions (descriptive norms) appear near the top of the page. If the behaviors exhibited in these active discussions reflect the injunctive norms displayed in the community rules, the injunctive and descriptive norms of the forum can be said to be congruent.…”
Section: Normative Congruencementioning
confidence: 99%
“…Unlike rules in Reddit sub-communities [38], the Teahouse Methods themselves cannot be enforced by banning users or deleting content. Also unlike Subreddit rules [27], the Methods are neither not posted on or linked to from the Q&A board itself. Instead, the Teahouse Methods are only shown to experienced Wikipedians who choose to sign up as project members, or "hosts".…”
Section: 32mentioning
confidence: 99%
“…Even more general, there is a large body of work on content popularity prediction, not focused on news articles. These works include predicting the popularity of comments on Reddit [6,10], predicting the popularity of tweets or hashtags on Twitter [16,26], and predicting the popularity of videos [14,23].…”
Section: Related Workmentioning
confidence: 99%
“…Further, Reddit is a widely used platform, ranking 6th in global popularity according to alexa.com in 2018. Reddit has also been shown useful in other prediction tasks, such as ranking popular comments in discussions [6] and general popularity studies [4,11,25].…”
Section: Datamentioning
confidence: 99%
“…However, this stable representation of bias is only sparsely applied by the authors, being primarily used for the prediction of topic-specific influencers and the high-level analysis of Twitter’s follower network. Moreover, while extracting user reactions has been seen as an essential tool for social media analysis for a while [ 2 , 3 , 4 , 5 ], most implementations tend to be limited to analyzing verbal responses using natural language processing (NLP) and the quantification of baseline interest. Furthermore, whatever structural response analysis does exist [ 6 ] is often used to study individual and aggregate users, rather than examine the characteristics of topics.…”
Section: Introductionmentioning
confidence: 99%