2017
DOI: 10.1016/j.indmarman.2016.03.004
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Identifying the right solution customers: A managerial methodology

Abstract: Identifying the right solution customers: a managerial methodology Research Highlights: − Solution customer strategies are not "one-size-fits-all". − Solution customer strategies consider relationship quality to date and customer potential for future solution partnership. − Solution customer strategies are influenced by solution maturity. − Segmenting and targeting should be organised as a strategic sales process with inputs from customers.

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Cited by 36 publications
(24 citation statements)
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References 62 publications
(91 reference statements)
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“…At this point, there is a limited number of servitization publications specifically investigating small-and medium-sized manufacturers. Most studies focus on a diverse range of manufacturers (Windler et al, 2017) or on multinationals (Xing et al, 2017, Bustinza et al, 2015, Visnjic Kastalli and Van Looy, 2013). Yet, despite the limited research focus, small-and medium-sized manufacturers are increasingly engaging in servitization (Ambroise, 2018, Mennens et al, 2018 and their alleged speed of transformation might imply that they are already representing a sizable cohort among servitizing manufacturers (e.g.…”
Section: Integrating Processual and Contextual Perspectives Of Servitmentioning
confidence: 99%
“…At this point, there is a limited number of servitization publications specifically investigating small-and medium-sized manufacturers. Most studies focus on a diverse range of manufacturers (Windler et al, 2017) or on multinationals (Xing et al, 2017, Bustinza et al, 2015, Visnjic Kastalli and Van Looy, 2013). Yet, despite the limited research focus, small-and medium-sized manufacturers are increasingly engaging in servitization (Ambroise, 2018, Mennens et al, 2018 and their alleged speed of transformation might imply that they are already representing a sizable cohort among servitizing manufacturers (e.g.…”
Section: Integrating Processual and Contextual Perspectives Of Servitmentioning
confidence: 99%
“…We have named the yellow cluster "Servitization" because all the documents this group contains deal with this topic. We have found several conceptual papers (Huikkola and Kohtamäki, 2017;Palo et al, 2019;Raddats et al, 2019;Ruiz-Alba et al, 2019) and some case studies (Windahl, 2015;Windler et al, 2017) that contribute to set the fundamentals of this literature. This cluster has a high density, which implies that papers comprising it have a strong connection.…”
Section: Service Innovation/value Innovation (Light Pink Cluster)mentioning
confidence: 99%
“…Digital transformation is not a one-off application, but a strategic choice towards acquiring and embedding digital capabilities across the supply chain and technologies such as Artificial Intelligence, Internet of Things and Big Data (Pagoropoulos, Pigosso, and McAloone 2017). And that transformation can preclude the involvement of external stakeholders for value M A N U S C R I P T A C C E P T E D ACCEPTED MANUSCRIPT 4 co-creation (Windler et al 2016) and advocate a 'make' instead of 'buy' decision especially if digital capabilities have an impact on the customer knowledge base (Valtakoski 2016). As customers ramp up digital capabilities it is not clear how the collaborative network of stakeholders that develop and deliver the PSS is transformed, and how the individual contribution of each stakeholder in the collaborative network is redefined.…”
Section: Introduction and Research Gapmentioning
confidence: 99%
“…The research question follows suggestions from extant literature to examine the need for support towards the customer to develop the resources and capabilities to fulfil the co-creation role (Windler et al 2016).…”
Section: Introduction and Research Gapmentioning
confidence: 99%