“…International evidence also confirms such variety, either in America (Bellman, Lohse, & Johnson, 1999;Donthu & Garcia, 1999;Li, Kuo, & Rusell, 2006;Owens & Sarov, 2010;Swinyard & Smith, 2003;Yang & Lester, 2005), in India (Reddy & Srinivas, 2015;Richa, 2012), in Hong Kong and Taiwan (Chiu, Lin, & Tang, 2005;Sin & Tse, 2002), and other regions (Beckers et al, 2018;Bigné, Ruiz, & Sanz, 2005;Clarke, Thompson, & Birkin, 2015;Farag, Weltevreden, van Rietbergen, Dijst, & van Oort, 2006;Mahmood, Bagchi, & Ford, 2004;Rezai, Mohamed, Shamsudin, & Zahran, 2013;Zhou, Dai, & Zhang, 2007). In general, the existing literature investigates online shopping from the perspective of management and marketing studies.…”