Identifying the Factors for Achieving Sustainability for Indian Car Market

Abstract

In today’s competitive business scenario, the Pivot in supply chain is Consumer satisfaction. This could be considered as the most important internal goal to achieve in order to be active and leader in the business environment. Along with this when value chain partner are focusing on customer satisfaction external factor like the environmental issue are also important to make the business model a sustainable. All these issues forces the manufacturer and rest value chain partner to become Agile in nature. The consumer is also part of this continuously changing innovative environment, which is mainly meant for them only and to a large extent for sustainability. These volatile and continuously changing environment may also effects consumer satisfaction level in some or other aspects while using the product and at the time of use end. The agility in Supply Chain may leads to a shorter product life cycle and forces the consumer to cope with the secondary car market within few years of purchase. Also the role of government and dealer outlets regarding environmental effects like NGT legislatives and support of dealers for creating awareness among consumer regarding pollution control is also one of the key factors. This study focus on these factors that have impact on the satisfaction level of end-user .An effort is made to check the perceived effect of these factors on consumer, at the same time study suggest how these factors can be modulated to lower extent with the aid of eco-leasing business model in context of Indian car market.