Identifying the dimensions of philanthropic CSR in the FMCG sector: agenda for the sustainability of business
Vibha Soni,
Priti Saxena,
Sana Moid
et al.
Abstract:Purpose
This study aims to use a multi-stage scale development process to identify the dimensions of philanthropic corporate social responsibility (PCSR) in India’s fast-moving consumer goods (FMCG) sector.
Design/methodology/approach
The authors conducted a study to develop a comprehensive, reliable and valid scale for measuring PCSR based on the customer perception of FMCG product manufacturers. This research adopted a comprehensive and detailed scale development process using multi-stage sampling for scal… Show more
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