“…Even though customer satisfaction has long been regarded as the key determinant of behavioral intentions (Xu et al, 2007;Ladhari et al, 2008;Jen et al, 2011;Chiabai et al, 2014;Sohn et al, 2016;Azizi et al, 2017), this conventional belief has been challenged by recent empirical studies that shown satisfaction does not always translate into positive behavioral intentions (Sánchez-García et al, 2012;Strielkowski et al, 2012;Chuah & Chuah, 2017;Vovk & Vovk, 2017). There are a growing number of studies that have investigated the role of switching barriers as a construct to explain customer behavioral intentions (e.g., Li & Zhang 2015;Ghazali et al 2016;Giovanis 2016).…”