Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes

Chou, Sheng-Fang; Horng, Jeou‐Shyan; Liu, Chih-Hsing Sam; Lin, Jun‐You

doi:10.1016/j.jretconser.2020.102113

Cited by 81 publications

(70 citation statements)

References 49 publications

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“…For example, manufacturers can produce green products by reducing carbon emissions and green innovation, while retailers can implement environmental protection through green marketing efforts such as advertising and promotion [16]. As a common way to encourage sustainable behaviors, green marketing has been included in the theory of SC sustainable development [40]. Considering the green marketing behavior of retailers, this paper can fill this gap and broaden GSC's research.…”

Section: Sc With Green Marketingmentioning

confidence: 99%

Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts

et al. 2021

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The purpose of this research is to examine the green supply chain (GSC) financing decisions of manufacturers and capital-constrained retailers in order to establish a Stackelberg game model under decentralized and centralized decision-making. This paper studies the influence of retailers’ choice of trade credit or bank loan financing strategy on a GSC’s performance and analyzes their decision-making tendency. The results show that manufacturers should provide trade credit and participate in retailers’ financing decisions to avoid double marginal effects under both centralized and decentralized decision-making. Interestingly, the optimal value of green marketing effort and retailer order quantity was twice as high as the decentralized under the centralized decision, indicating that the centralized decision could better improve GSC’s financing efficiency. Especially when the trade credit financing strategy is feasible, this effect is more significant. Finally, the outcomes are verified through numerical simulation, which references GSC practitioners in management decisions.

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Section: Sc With Green Marketingmentioning

confidence: 99%

Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts

et al. 2021

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“…Despite these constraints, this study uses the general framework of the 4Ps model because it is the dominant philosophy in business management (Zineldin and Philipson, 2007) and the preferred marketing approach in a number of recent studies (e.g. Chen, 2018;Chou et al, 2020). According to H akansson and Waluszewski ( 2005), the 4Ps concept is not perfect; however, it is useful as a stepping stone in research, provided it has suitable framing and conceptualisation.…”

Section: Marketing MIX Of Vending Channelsmentioning

confidence: 99%

Marketing of vending channels: a case of French university campuses

Stoyanov

2021

IJRDM

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PurposeThis study identifies the conventional elements of the vending marketing mix and how they vary across academic segments in the context of a typical French university.Design/methodology/approachTo determine the elements of the vending marketing mix, the author conducts interviews with international industry experts and undertake 170 direct observations at various universities to verify the differences between the marketing mix proposals of dissimilar target markets.FindingsThe results reveal significant variances across all elements of the marketing mix, with distribution characteristics being the most frequently adapted element across various markets, followed by promotion- and product-related parameters, while pricing characteristics are most commonly standardised.Research limitations/implicationsVending operators should pay particular attention to marketing decisions related to the product assortment length, selection of appropriate locations, availability of smart payment options and feedback communication channels. The results reveal significant variances across all elements of the marketing mix indicating that vending operators apply strategies to reach different market segments. However, there is a high degree of standardisation within vending channels.Originality/valueThough vending channels are an important retail format, prior studies do not investigate their marketing mixes. This is the first attempt to empirically establish the conventional elements of the vending marketing mix and to measure its variation across customer segments.

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“…Green marketing is a common way to encourage sustainable behavior and has been incorporated into the theory of sustainable supply chains, and the impact of green marketing on green supply chain decisions deserves attention and research [42]. Green marketing is also known as environmental marketing, ecological marketing, social marketing and sustainable marketing [43].…”

Section: Supply Chains Considering Green Marketingmentioning

confidence: 99%

“…However, most studies have targeted manufacturer-led green supply chains, considering the green marketing efforts of retailers. [8,42,50,52,53,54] focused on the contract coordination of green supply chains but did not consider fairness preferences, while [6,24,25,31,34,38] considered fairness preferences and examined retailer or manufacturer-led supply chain decision-making and coordination but did not consider green marketing.…”

Section: Supply Chains Considering Green Marketingmentioning

confidence: 99%

Green Supply Chain Pricing and Performance: a Fairness Preferences and Green Marketing Perspective

H¹,

Zhong²,

Zhang³

2021

Preprint

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This study investigates optimal decisions in a green supply chain consisting of a manufacturer and a leading retailer considering the green marketing and fairness preferences of member firms. Four Stackelberg game decision models are constructed in which the manufacturer and the re-tailer engage in green marketing separately when the manufacturer has no and has fairness preferences. The impacts of fairness preferences and green marketing on the optimal decision in the green supply chain are comparatively analyzed. The study finds that member firms perform green marketing regardless of the presence or absence of fairness preferences and that such be-havior increases the wholesale price, retail price, and market demand of low-carbon products as well as the profits of member firms and the supply chain. A more interesting finding is that the profit growth of member firms and the supply chain due to the manufacturer’s green marketing is more pronounced than that due to the retailer’s green marketing. When the retailer and the manufacturer engage in conduct green marketing, the manufacturer's fairness preferences have different effects on the wholesale price, retail price, market demand, level of green marketing efforts, member enterprises and profits of supply chain. Therefore, firms should consider the impact of green marketing and fairness preferences to make pricing and performance decisions, so as to achieve efficient operation of the whole supply chain and avoid double marginal effects. Finally, the above conclusions are verified through numerical simulation, providing a reference for the decision-making of member firms in the green supply chain.

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Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes

Cited by 81 publications

References 49 publications

Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts

Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts

Marketing of vending channels: a case of French university campuses

Green Supply Chain Pricing and Performance: a Fairness Preferences and Green Marketing Perspective

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