Abstract:This paper reviews the developments taking place in the Higher Education (HE) industry. The focus of the research is to identify the main variables used to segment universities in Egypt. The research is qualitative in nature as the dimensions for segmentation were derived based on a series of in-depth interviews followed by two focus groups. Perceived quality and level of internationalization were found to be the two most important dimensions for classifying HE institutions in Egypt. These two dimensions forme… Show more
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