Identifying ‘place’ in place branding: core and periphery in Brisbane’s “New World City”

Greenop, Kelly; Darchen, Sébastien

doi:10.1007/s10708-015-9625-7

Cited by 12 publications

(9 citation statements)

References 36 publications

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“…Where other cities contain multiple, smaller municipalities, BCC has retained its large jurisdictional scale despite the introduction of regional governance frameworks in the south-east Queensland region (encompassing a 200km stretch of coastline from the Sunshine Coast in the north to the Gold Coast in the south). BCC thus remains the largest local government authority in Australia, covering a land mass of 133km 2 (Greenop and Darchen, 2016). As analysts have noted, the size and power of the Council means that it has often been in a position to compete with State Government urban planning decisions and exert a significant degree of power and autonomy in determining the priorities for the city (Gleeson et al, 2010).…”

Section: Methodsmentioning

confidence: 99%

The post-political state? The role of administrative reform in managing tensions between urban growth and liveability in Brisbane, Australia

Clarke

Cheshire

2018

Urban Studies

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The article investigates how governmental responses to problems arising from urban population growth contribute to the post-political governance of cities. It does this through a case study of the city of Brisbane, Australia. Brisbane markets itself as a medium-sized metropolis that balances economic growth with a level of urban liveability not found in larger cities. Yet, there are signs that rapid population growth and consolidation are undermining liveability in some Brisbane neighbourhoods, as evidenced by a rise in urban nuisances and neighbour complaints reported to the City Council. Drawing on theories of urban post-politics, we analyse how the Council recasts these symptoms of urban overload as a ‘techno-managerial’ problem that can be addressed by improving efficiency and ‘customer focus’ within its compliance branch. This strategy both eschews political questions about the compatibility of growth and liveability, and promotes an economic and transactional conception of urban citizenship that downplays urban politics more generally. This strategy is significant as it relates to the local state’s internal administrative practices and relations with its citizens, rather than the forms of governance-beyond-the-state that are usually associated with urban post-politics. We conclude that the identification of government-centred depoliticisation strategies indicates that urban post-politics is more comprehensive and multifaceted than previously thought.

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Section: Methodsmentioning

confidence: 99%

The post-political state? The role of administrative reform in managing tensions between urban growth and liveability in Brisbane, Australia

Clarke

Cheshire

2018

Urban Studies

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“…Giovanardi (2015) suggests that place branding should be thought of as a multi-scalar phenomenon, emerging from actions on many scales that co-exist and interact in a tangled manner. Greenop and Darchen (2015) show the difference in approaches to place branding between two different vertical levels within one metropolitan area, where a centrally steered approach is taken for the overall city brand mostly focusing on the city centre, while a community-based approach is taken in one of the outer neighbourhoods. Tensions might arise between these two contradicting approaches when trying to build relationships between the brands.…”

Section: Local Government and Community Approachesmentioning

confidence: 99%

Rural place branding from a multi-level perspective: a Danish example

Gulisova

Horbel

Noe

2021

Place Brand Public Dipl

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Few studies have looked at the interaction of place branding practices of geographically linked places. Moreover, the different administrative contexts of the linked places and the resulting different place branding approaches have not been taken into consideration. This study provides insight on the interactions of the brands and branding initiatives of higher-level administrative rural places and lower-level places within their territory. A qualitative study was conducted based on the cases of three Danish municipalities and eight smaller places within them.Although none of the vertically linked places under investigation had applied a strategic approach to manage place brand architecture, four archetypes of interaction between the place brands at the different vertical levels are identified. The findings provide guidance for place branding officials and others involved in the initiatives regarding the role the higher-level place brand can play in the lower level's place branding, while making the lower level aware that their place branding should also focus on building good reputation towards the higher-level place. The study further reveals challenges regarding the strategic implementation of place brand architecture and highlights important areas for future research on the topic.

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“…This extended focus comes in the form of 'glurbanisation' policies at multiple scales that privilege technology-based spatial development strategies ( Jessop and Sum 2000). A variety of themes have emerged including commercial attraction (Baker and Ruming 2015), placemaking (Friedmann 2010), and urban branding (Greenop and Darchen 2015). This has been operationalised through the formation of special-purpose municipal corporations and publicprivate partnerships (Degen and García 2012), as well as a reliance on a new branch of management consultancy related to the promotion of global imperatives (Moonen and Clark 2013).…”

Section: The Globalisation Of the World City Conceptmentioning

confidence: 99%

After the ‘World City’ has Globalised: Four Agendas Towards a More Nuanced Framework for Global Urban Research

Sigler

2016

Geography Compass

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World Cities (or Global Cities) research has formed one of the most widely circulated strands of literature relating to contemporary urbanisation. It has been explored from increasingly diverse geographical perspectives and fortified by a range of theoretical and methodological positions. In the recent past, however, critical theorists have questioned the ‘World City’ concept's value, mustering a range of arguments pertaining to the reification of particular cities and structurally deterministic modes of thinking. In the same time frame, however, the concept has been widely appropriated in policy circles, leading to a host of political platforms positioning cities as ‘global’ through neoliberally oriented fast policy. This presents a curious divergence in which the policy community has placed increasing faith in the concept based on the perceived economic benefits of ‘global’ policy, while the academic community concurrently realises that new ways of understanding cities in a global context are necessary for complex international systems to be properly theorised. This paper addresses this juxtaposition, offering an ontology of four discrete agendas within the realm of World Cities. These are as follows: as a hypothesis for understanding the role of cities in the contemporary economy; as a label for cities with certain characteristics; as a new (meta) geography of cities; and as sites for understanding and studying globalisation. The purpose of this article is to delineate these so as to guide scholars and practitioners alike who find themselves inundated with publications that may in fact be discussing divergent concepts with the selfsame language. Within each respective agenda, new language is needed to guide policy conversations that are productive and specific and draw from new theory rather than relatively antiquated and generic ideals.

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Identifying ‘place’ in place branding: core and periphery in Brisbane’s “New World City”

Cited by 12 publications

References 36 publications

The post-political state? The role of administrative reform in managing tensions between urban growth and liveability in Brisbane, Australia

The post-political state? The role of administrative reform in managing tensions between urban growth and liveability in Brisbane, Australia

Rural place branding from a multi-level perspective: a Danish example

After the ‘World City’ has Globalised: Four Agendas Towards a More Nuanced Framework for Global Urban Research

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