Identifying long-term periodic cycles and memories of collective emotion in online social media

Sano, Yuji; Takayasu, Hideki; Havlin, Shlomo; Takayasu, Misako

doi:10.1371/journal.pone.0213843

Cited by 17 publications

(16 citation statements)

References 39 publications

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“…In general, social media offer consumers a new platform for understanding a product and interacting with people anywhere globally to share product-related experiences [8,9]. This population is typically embedded with different awareness orientations before making a purchase decision, which can be divided into brand awareness and value awareness [10].…”

Section: Introductionmentioning

confidence: 99%

Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach

et al. 2022

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Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business firms to generate perceived brand equity activities and build the notion among consumers to continue using the firms’ products and services. The current exploratory study aimed to examine the effects of social media marketing activities on brand equity (brand awareness and brand image) and repurchase intention of high-tech products among Chinese consumers. The study used a cross-sectional design, and the final analysis was performed on 477 valid responses that were collected through an online survey. Partial least squares structural equation modelling (PLS-SEM) and artificial neural network (ANN) analysis were performed. The obtained results revealed positive and significant effects of trendiness, interaction, and word of mouth on brand awareness. Customisation, trendiness, interaction, and word of mouth were found to positively affect brand image. Brand awareness and brand image were found to affect repurchase intention. The results of multilayer ANN analysis suggested trendiness as the most notable factor in developing brand awareness and brand image. Brand awareness was found to be an influential factor that nurtures repurchase intention. The study’s results confirmed the relevance of social media marketing activities in predicting brand equity and brand loyalty by repurchase intention. Marketing professionals need to concentrate on entertainment and customisation aspects of social media marketing that can help to achieve brand awareness and image. The limitations of study and future research opportunities are presented at the end of this article.

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Section: Introductionmentioning

confidence: 99%

Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach

et al. 2022

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“…Considering the elements that are studied as possible influential agents in the generation of these reactions, Sano et al (2019) analyzed the influence of the temporal element on the emergence of these collective emotions. This study is significant because it collected user reactions on social media in Japan throughout over 10 years (2006)(2007)(2008)(2009)(2010)(2011)(2012)(2013)(2014)(2015)(2016).…”

Section: Emotions: User Reactions Elements That Determine Them and Engagement Implicationsmentioning

confidence: 99%

Neuromarketing as an Emotional Connection Tool Between Organizations and Audiences in Social Networks. A Theoretical Review

2020

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Currently, there is an important debate on how social networks have affected relations between organizations and their audiences: originally complementary –since organizations had full control over the messages that they sent to users, who were mere consumers of information–, they are now symmetric –since users produce and disseminate information about organizations on a global scale through social media–. Therefore, one of the main concerns of organizations when investing in social networks is to connect with their target audience, to have virality, greater visibility and scope. Likewise, neuromarketing is gaining significant importance when it comes to predicting user behavior through biometric measurements, so it can be an essential tool for developing content that engages organizations and their audiences. The main objective of this work is to conduct a theoretical review of the main scientific research on the effectiveness of neuromarketing as a tool to improve the emotional connection between organizations and users in social networks. Thus, the scientific literature on the object under study available on the Web Of Science has been extensively reviewed. The results of the analysis of the main researches in this field reveal the importance of neuromarketing: some of them agree that the communicative effectiveness between organizations and audiences in social networks depends more on sociology and psychology than on technology itself. Neuromarketing has also allowed to demonstrate the relevance of the so-called social influence in social networks: users tend to imitate the behaviors of others, under the premise that these actions reflect the appropriate procedure. That is, when a user sees that others in their environment comment or share a post, they tend to replicate that action in order to avoid the fear of being the only one who behaves differently.

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“…Fractal analyses to assign a fractal dimension which is a measure of complexity of sentences were also applied to extract keywords in articles [ 19 ]. Text can be understood through regularities in the spatial distribution of characters or words [ 20 ].…”

Section: Introductionmentioning

confidence: 99%

“…So word number n has a frequency proportional to 1/n. However, it has not been reported whether Zipf’s law remains unchanged with random shuffling of characters in text, as is typically seen in word salads, drastically destroying the meaning of a text [ 19 ].…”

Section: Introductionmentioning

confidence: 99%

“…Cyclic periodicity of words in sentences was analyzed using Fourier transformation that decomposes a function) (often a function of time) into its constituent frequencies, and long-range periodic cycles associated with the collective emotions were reported [ 19 , 20 ]. DNA sequence also contains one-dimensional information and can be read along a time axis.…”

Section: Introductionmentioning

confidence: 99%

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Differences in fractal patterns and characteristic periodicities between word salads and normal sentences: Interference of meaning and sound

Shimizu

Kuwata

2021

PLoS ONE

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Fractal dimensions and characteristic periodicities were evaluated in normal sentences, computer-generated word salads, and word salads from schizophrenia patients, in both Japanese and English, using the random walk patterns of vowels.　In normal sentences, the walking curves were smooth with gentle undulations, whereas computer-generated word salads were rugged with mechanical repetitions, and word salads from patients with schizophrenia were unreasonably winding with meaningless repetitive patterns or even artistic cohesion. These tendencies were similar in both languages. Fractal dimensions between normal sentences and word salads of schizophrenia were significantly different in Japanese [1.19 ± 0.09 (n = 90) and 1.15 ± 0.08 (n = 45), respectively] and English [1.20 ± 0.08 (n = 91), and 1.16 ± 0.08 (n = 42)] (p < 0.05 for both). Differences in long-range (>10) periodicities between normal sentences and word salads from schizophrenia patients were predominantly observed at 25.6 (p < 0.01) in Japanese and 10.7 (p < 0.01) in English. The differences in fractal dimension and characteristic periodicities of relatively long-range (>10) presented here are sensitive to discriminate between schizophrenia and healthy mental state, and could be implemented in social robots to assess the mental state of people in care.

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Identifying long-term periodic cycles and memories of collective emotion in online social media

Cited by 17 publications

References 39 publications

Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach

Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach

Neuromarketing as an Emotional Connection Tool Between Organizations and Audiences in Social Networks. A Theoretical Review

Differences in fractal patterns and characteristic periodicities between word salads and normal sentences: Interference of meaning and sound

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