2008
DOI: 10.15358/0344-1369-2008-jrm-2-47
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Identifying Hidden Structures in Marketing's Structural Models through Universal Structure Modeling

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Cited by 19 publications
(25 citation statements)
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“…Rather, the true model could differ markedly from the estimated model in terms of the number of composite variables, the pattern of free and fixed parameters, and the causal flow of the model. Therefore, when PLS-PM practitioners do not have a guiding theory, a more rigorous and sophisticated approach is needed to reveal plausible model structures Presently, we are aware of only one technique for model discovery in the PLS-PM context, namely universal structure modeling (USM; Buckler & Hennig-Thurau, 2008;Turkyilmaz, Oztekin, Zaim, & Demirel, 2013), which is implemented in the Neusrel software package (http://www.neusrel.com/welcome/). Briefly, USM proceeds in two steps: (1) the use of PLS-based exploratory algorithms to assign observed variables to a user-specified number of composites; and (2) application of neural networks to discover the optimal system of linear, nonlinear, and interactive pathways among the composites.…”
Section: Concerning Henseler Et Al's Claim That Pls-pm Is An Exploramentioning
confidence: 99%
“…Rather, the true model could differ markedly from the estimated model in terms of the number of composite variables, the pattern of free and fixed parameters, and the causal flow of the model. Therefore, when PLS-PM practitioners do not have a guiding theory, a more rigorous and sophisticated approach is needed to reveal plausible model structures Presently, we are aware of only one technique for model discovery in the PLS-PM context, namely universal structure modeling (USM; Buckler & Hennig-Thurau, 2008;Turkyilmaz, Oztekin, Zaim, & Demirel, 2013), which is implemented in the Neusrel software package (http://www.neusrel.com/welcome/). Briefly, USM proceeds in two steps: (1) the use of PLS-based exploratory algorithms to assign observed variables to a user-specified number of composites; and (2) application of neural networks to discover the optimal system of linear, nonlinear, and interactive pathways among the composites.…”
Section: Concerning Henseler Et Al's Claim That Pls-pm Is An Exploramentioning
confidence: 99%
“…No obstante, ninguna propuesta concreta fue explicitada por Cloninger (2008), como han observado también otros autores (Farmer y Goldberg, 2008). Se dispone ya de modelos de análisis no-lineales, que podrían ser de utilidad en el contraste de estas hipótesis (Buckler y Hennig-Thurau, 2008), algo exigible desde el rigor científico.…”
Section: Discussionunclassified
“…Buckler and Hennig-Thurau [2] introduce a new innovative tool that can overcome limitations associated with the two traditional types of SEM: covariance-based structural equation modeling (CVSEM) and component-based partial least square (PLS). This tool has been referred to as universal structure modeling (USM) and defined as "a method that enables researchers to apply such an exploratory approach to SEM and thus helps them identify different kinds of "hidden" structures instead of testing a limited set of rival model structures.…”
Section: Universal Structure Modelingmentioning
confidence: 99%
“…USM has addressed the problem of "black-box" inherent to NN. While unlike CVSEM and PLS, USM can provide the following hidden aspects within a structural model [2]: Mathematically speaking, USM specifies the structural model with ŷj as the endogenous latent variable defined by functions of one or more other latent variables y that can be exogenous or endogenous. Formally, ŷj is estimated through y j and defined as the output of a multilayer perceptron (MLP) architecture as the below equation shows:…”
Section: Universal Structure Modelingmentioning
confidence: 99%
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